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Buku Ajar Digital Marketing

Dewi Komalasari

Penulis mengucapkan puji syukur kehadirat Tuhan Yang Maha Esa, dengan kesempatan ini kami dapat menyelesaikan penulisan buku Digital Marketing. Buku Digital Marketing terdiri atas 14 bab, yang membahas tentang Konsep Dasar Digital Marketing, Perkembangan Internet, Website Dan Aplikasnya, Konsep Bisnis Digital Marketing...

THE ROLE OF DIGITAL MARKETING IN THE BATIK INDUSTRY IN FACING INTERNATIONAL FASHION INDUSTRIALIZATION 5.0

Abyan Arsyad · Sulviani Ajeng · Cindi Septiani · Dedet Erawati

Digital marketing has become a hot topic in the last few decades. The purpose of this study is to find out how the function of digital marketing in the Batik sector is to maintain it in the face of global fashion trends. A qualitative descriptive method was used in this study to explore the role of emerging digital mar...

IMPLEMENTASI STRATEGI DIGITAL MARKETING DALAM PENGEMBANGAN UMKM DI DESA SEPPONG KAB.LUWU

LILIS, LILIS

ABSTRAK Lilis, 2022,“Implementasi Strategi Digital Marketing dalam pengembangan UMKM di Desa Seppong Kabupaten Luwu”. Skripsi Program Studi Ekonomi Syari‟ah Fakultas Ekonomi Dan Bisnis Islam Institut Agama Islam Negeri Palopo. Dibimbing oleh Dr.Adzan Noor Bakri, SE.Sy., MA.Ek Skripsi ini membahas tentang Implementasi S...

The Effect of Digital Marketing on Marketing Performance with Competitiveness as a Mediating Variable in Food Industry SMEs

Agus Nurofik · Ernani Hadiyati · Dwi Orbaningsih · null Rosidi

This study aims to analyze the influence of digital marketing on marketing performance with competitiveness as a mediating variable in food industry SMEs. The research population amounted to 117 food industry SMEs, with a sample of 100 respondents determined through purposive sampling techniques. Data were collected us...

BEST DIGITAL MARKETING AGENCY IN NOIDA

India, Cinzel

Cinzel India is recognized as the best digital marketing agency in Noida, delivering result-driven and affordable digital marketing services to businesses of all sizes. We specialize in search engine optimization (SEO), social media marketing, Google Ads management, website development, content marketing, email marketi...

ROLE OF DIGITAL MARKETING IN MODERN MARKETING MIX STRATEGIES: A CONCEPTUAL ANALYSIS

Ms. Priyanka Jaiswal · Prof. (Dr.) Unmekha Tare · Mr. Neeraj Swamy

The study explores the evolving role of digital marketing within the traditional marketing mix framework. As technological advancements and changing consumer behaviors redefine marketing landscapes, digital channels have become integral to product promotion, distribution, pricing strategies, and even product developmen...

Digital Marketing in Practice:Design, Implement and Measure Effective Campaigns

Knight, Hanne · Vorster, Lizette

How do you create and measure digital marketing campaigns? How can you analyze competitor and consumer behaviour? How can digital marketing be conducted in a responsible and accountable way? Explore these areas and more with this definitive resource for students to understand and apply all the key components of digital...

The Impact of digital marketing strategies on consumer purchase intention - a case study of Unilever Kenya Limited

Muturi, M. N.

Digital marketing has emerged as a transformative force in shaping consumer behaviour and purchase intentions in today's highly competitive and interconnected marketplace. With the proliferation of digital platforms and technologies, businesses face growing challenges to engage consumers effectively and foster brand lo...

Digital marketing of standard essential patent licensing programs

Özmen Gülfem

The Age of Digital Services Marketing

Sebastiano Mereu