Buscador de Tesis y publicaciones académicas

The Effect of Consumers' Competence in Using Digital Marketing Tools on Digital Product Perceptions

Abdullah BALLI

With the development of digital technologies, digital marketing tools have developed and diversified. The spread of digital marketing and the development of digital marketing tools have caused consumers to start benefiting from the digital versions of the products they have physically purchased. This situation has show...

Digital Marketing

Hidehiko Nishikawa

In a nutshell, digital marketing is marketing that utilizes digital technology. Digital marketing began about 30 years ago and has spread throughout society with the increased use of smartphones and new digital technologies, to the point where all marketing is now related to digital marketing. In response to these deve...

Digital and Social Media Marketing

Paul Baines · Sara Rosengren · Paolo Antonetti

This chapter discusses the impact of digital marketing. It covers the digital transformation of marketing while referencing new digital technologies, digital competition, and changing customer behaviours as the key drivers of the transformation. Digital marketing primarily refers to the management and execution of mark...

A Study on Emerging Trends in Digital Marketing

Rekha Chouhan · Mahima Singh

In today's world, digital marketing is critical for human information sharing and usage. Digital marketing refers to the use of electronic media to reach out to customers in order to promote items or companies. Online marketing, often known as internet marketing or web marketing, is a type of marketing that involves th...

Marketing on social media

Alan Charlesworth

ANALISIS TENTANG OPTIMALISASI DIGITAL MARKETING PADA LEMBAGA KURSUS DAN PELATIHAN (LKP) GRAFOLOGI INDONESIA

ERIKA AURELIA, .

Karya ilmiah ini bertujuan untuk mengetahui optimalisasi digital marketing pada Lembaga Kursus dan Pelatihan (LKP) Grafologi Indonesia. Metode yang digunakan dalam penelitian ini adalah analisis deskriptif dengan metode pengumpulan data melalui observasi dan studi pustaka. Dari hasil pengamatan peneliti, dapat diketahu...

Pengaruh Direct Marketing Dan Digital Marketing, Terhadap Keputusan Pembelian (Studi Kasus Usaha Spare Part Pada Cikal Motor Bandar Lampung)

Sri Retnaning Rahayu · Muhtar Hakim

Product marketing is one of the keys to maximizing business objectives in generating profits. There are two types of marketing, direct marketing and digital marketing in an effort to influence consumer decisions. Direct marketing and digital marketing are carried out to introduce and promote products as one of the mark...

Digital Marketing (A Theoretical Approach)

K. Sivasubramani · D. Kanchana · S. Saranya

In this world of digital marketing, digitization is a style that is sweeping across the whole world. The trend of digital shopping is growing day by day with the concepts of Internet marketing that is turning into a great platform of digital marketing along with the electronic gadgets like the digital billboards, mobil...

The Characteristics OF Using DIGITAL Marketing Technologies in Garment AND Knitting, Textile Enterprises

Aliev, A. (Abdulaziz)

The current article focuses on the characteristics of digital marketing technologies, digital technology and the scrutinizes conceptual frameworks of digital marketing technologies use in garment, knitting, textile enterprises, At the same time, it studies the elements of digital marketing technologies utilized in garm...

MARKETING MANAGEMENT IN THE ERA 4.0 THROUGH DIGITAL MARKERING

null Rusmini

Marketing product in the 4.0 era has its own character in which there is collaboration between marketing and the use of technological advances. This marketing emerged as digital marketing. The role of digital marketing has a huge influence on marketing activities in the 4.0 era. This influence must of course be support...