Buscador de Tesis y publicaciones académicas

Digital Marketing, Product Quality, and Marketing Mix Construct: A Structural Equation Model on Customer Engagement among Coffee Shops in the Municipality of Santo Tomas

Connie Jean C. Rebote · Maria Lhoraine N. Marin · John Mark B. Lazaro · Helaria B. Carmona

Customer engagement is an attachment between a business and its customers, reflecting loyalty, satisfaction, and brand interaction. This study explores how digital marketing, product quality, and the marketing mix influence customer engagement. Data were collected from 200 consumers, with descriptive-causal and structu...

FUTURISTIC TRENDS IN DIGITAL MARKETING

Khushboo Sharma

In our interconnected and fast-paced world, businesses are continually exploring innovative ways to connect with their target audience and promote their products or services. Digital marketing has emerged as a powerful and dynamic strategy, utilizing the potential of digital technologies to effectively reach, engage, a...

Digital marketing in the agricultural sector and digital transformation in agricultural marketing

Atli, Hüseyin Fatih

Avoiding digital marketing analytics myopia: revisiting the customer decision journey as a strategic marketing framework

Matthew D. Vollrath · Salvador G. Villegas

AbstractThe use of analytics data in digital marketing has had a profound impact on the way marketers create consumer relationships and how firms make decisions. However, the marketing analytics literature offers little guidance on how digital marketing analytics tools should be selected and leveraged in service to the...

DIGITAL CONTENT MARKETING CONCEPT WITH PERSONAL CUSTOMER EXPERIENCE APPROACH ON RABBITHOLEID INSTAGRAM

Sartika Ekadyasa

In the middle of customers' growing mistrust of traditional advertising, firms need extremely efficient substitutes for traditional marketing communications. Under these circumstances, digital content marketing (DCM) is gaining prominence on a worldwide scale and is rapidly being recognized as a crucial element in orga...

Best Digital Marketing Agency in New York | ETA Marketing Unlimited

Jaymitsinh, Rathod

ETA Marketing Unlimited is a leading digital marketing agency in New York, delivering tailored SEO, PPC, social media, and content marketing strategies to grow your business online.visit : www.etamarketingunlimited.com

Digital marketing: pelatihan dan pendampingan kepada UMKM tenun binaan Desa Nifukani Kabupaten TTS

Irience R. A. Manongga · Klaasvakumok J. Kamuri · Andrias U. T. Anabuni · Yonas F. Riwu

Abstrak Saat ini trategi digital marketing menjadi keharusan bagi UMKM agar meningkatkan daya saing, namun hal tersebut belum dilakukan UMKM tenun binaan desa Nifukani karena masih menggunakan metode pemasaran konsensional yang disebabkan olej keterbatasan literasi digital. Atas masalah tersebut, kegiatan ini bertujuan...

СТРАТЕГІЯ ЦИФРОВОГО МАРКЕТИНГУ ДЛЯ ПІДВИЩЕННЯ КОНКУРЕНТОСПРОМОЖНОСТІ ПІДПРИЄМСТВА

Autoría no especificada

Research into the impact of digital marketing tools on the competitiveness of enterprises in conditions of high market turbulence, global competition, and limited resources is particularly relevant. In this context, there is a growing need for scientific justification of the effectiveness of digital marketing as a stra...

A digital marketing plan for a B2B company. Case: Carlo Casagrande & Co Oy

Rosa, Isabella

The title of the thesis is: A digital marketing plan for a B2B company. Case: Carlo Casagrande & Co Oy. Digital marketing becomes more and more important and trendy all the time for a big branch of companies in different sectors. Therefor it is important for companies to keep on track and don’t remain behind competitor...

IMPLEMENTASI DIGITAL MARKETING OLEH DINAS PARIWISATA KOTA PADANG UNTUK MENINGKATKAN DAYA TARIK PARIWISATA DI KOTA PADANG

Nindy, Aulia Adriati