Buscador de Tesis y publicaciones académicas

Artículo 2025 Acceso abierto Revisado por pares

Digital Marketing Strategies to Increase Customer Purchase Decisions in the Frozen Food Industry: A Case Study of the Sunny Gold Brand

null Olivia Henson · null Ari Mulianta Ginting

The digital transformation in the modern business landscape has compelled companies to optimize their marketing strategies in order to influence customer purchase decisions more effectively. However, increased investments in digital marketing have not always been accompanied by proportional sales growth, as exemplified...

economics and business social sciences

• Yayasan Dharma Indonesia Tercinta (Dinasti)
• DOI: 10.38035/jemsi.v6i5.5332

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Other 2020 Acceso abierto

Marketing digital para cursos MOOC. Canales de marketing digital

Despujol Zabala, Ignacio

Se comentan las distintas actividades de marketing digital que pueden realizarse para promocionar cursos MOOC

Marketing Analytics INGENIERIA DE LA CONSTRUCCION Canales

• Universitat Politècnica de València
• Spain
• Spanish

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Artículo 2024 Acceso abierto Revisado por pares 2 citas

Penerapan Strategi Digital Marketing pada Pelayanan Kesehatan: Literature Review

null Luthfiyah Putri Sahara · null Diansanto Prayoga

Latar belakang: Salah satu media pemasaran yang sedang banyak digunakan di era sekarang yaitu digital marketing. Kebutuhan digital marketing tiap tahun semakin meningkat yang mengakibatkan para pebisnis dan pengusaha industri kesehatan bersaing untuk menggunakan strategi pemasaran digital marketing pada layanan kesehat...

medical and health sciences other medical science

• Universitas Muhammadiyah Palu
• DOI: 10.56338/mppki.v7i5.4985

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Artículo 2026 Acceso abierto Revisado por pares

Digital Marketing Skills Search Trends as Human Resource Competency Needs Indicator in Digital Economy Era

Neeltje Martina Walukow

The rapid expansion of the digital economy in Indonesia has fundamentally transformed the labor market landscape, particularly in the marketing sector. This research aims to analyze search trends for digital marketing skills using Google Trends data from 2021 to 2026 and correlate these trends with human resource compe...

• Publikasi Indonesia
• DOI: 10.59141/jiss.v7i5.2311

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Other 2020

Analisis Strategi Digital Marketing Produk Industri Kreatif di Kecamatan Rajapolah, Tasikmalaya

Risdiana, A. (Aris)

Kecamatan Rajapolah memiliki potensi produk industri kreatif yang melimpah. Namun potensi ini belum sepenuhnya dapat diberdayakan. Pasalnya, para perajin masih kesulitan untuk menjual produknya. Oleh karena itu, diperlukan strategi pemasaran yang termanajerial dengan baik, sehingga harapannya dapat menghasilkan income...

Community Based Research UIN Sunan Kalijaga Era Revolusi Industri 4.0 Indonesia Digital Marketing

• Sunan Kalijaga State Islamic University
• Indonesia
• English

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Other 2018 Acceso abierto

Optimization of Digital Lead Generation Channels : Case: a Startup Nordic company’s entry into the B2B market

Devyatkova, Ksenia

The aim of the research was to find out how the Nordic startup company can optimize its multiple digital marketing channels in business-to-business (B2B) market in order to generate more leads and eventually to increase revenue. The objective of the research was to determine which digital marketing channel (social medi...

SEO Digital marketing social media economics and business

• Jyväskylän ammattikorkeakoulu
• Finland
• English

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Artículo 2025 Acceso abierto Revisado por pares

Development of Digital-Based Service Marketing Management: A Conceptual Framework

Henry Sumurung Octavian · Febry Lodwyk Rihe Riwoe · Hageem Che-Ni

The rapid advancement of digital technologies has transformed service marketing, requiring businesses to adopt innovative, data-driven strategies to enhance customer engagement and competitive advantage. This study proposes a conceptual framework for digital-based service marketing management, integrating insights from...

economics and business social sciences

• Institut Bisnis dan Informatika Kesatuan
• DOI: 10.37641/jimkes.v13i1.3013

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Other 2022 Acceso abierto

Impact of Covid-19 on Digital Marketing in Ghana: Opportunities and Challenges

Gyan, Andrew Ofori

Abstract The usage of digital marketing is prevalent in the digital age and has become an important ally for businesses. At the peak of COVID-19, digital marketing became one element of the “new normal” the world was intro-duced to. Although digital marketing has become one of the important ways of operating in an era...

Internet Intrenational Business social media social sciences

• Finland
• Finnish

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Publication 2026 Acceso abierto

Best Digital Marketing Course in NIT 2, Faridabad

durga, gdc

Learn the best digital marketing course in NIT 2, Faridabad, with practical training, live projects, certifications, and placement support to start your digital marketing career.

social sciences education

• figshare
• DOI: 10.6084/m9.figshare.31443763

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Tesis de licenciatura 2020 Acceso abierto

Creating value throughout the marketing process with artificial intelligence

Cruceru, Elena Alexandra

Understand the relationship among marketing, the marketing process,digital marketing and AI as a requirement for the incorporation of digital marketing and AI to the marketing process.•Analyze and prove that Artificial Intelligence can be applied to the Marketing Process in order to create value. 2•Demonstrate the pres...

• Spain
• English

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