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The rapid evolution of digital technologies has fundamentally transformed how businesses engage with consumers, creating both opportunities and challenges in the pursuit of sustainable growth. In the current online era, digital marketing has emerged as a pivotal driver of brand visibility, customer engagement, and comp...
The proliferation of digital technologies has had a profound effect on marketing strategies worldwide, especially in India, a nation experiencing rapid economic growth and an expanding digital infrastructure. This review paper examines the significant impact of digital technologies on the marketing landscape in India,...
The present article examines the relation between communication, digital age and marketing to determine if the digital marketing is accepted today as a tool of effective communication. In turn, one seeks to understand the changes in the consumer behavior given by the boom of the Internet. Likewise, a comparison is appr...
media and communicationsPatrón de consumoMarketing Digitalsocial sciences
To reach logical conclusion on how digital marketing can be integrated as part of the operational strategy that improves the effective market performance of the operators in the Middle East industrial automation and equipment market, this study used systematic review as one of the methodologies for qualitative critical...
industrial biotechnologyengineering and technology
Digital marketing has revolutionized consumer behavior, influencing purchasing decisions through social media, content marketing, and online advertising. This study examines how digital marketing strategies, particularly social media advertising and influencer marketing, affect consumer decision-making. Using a mixed-m...
Consumer behaviourBrand Awarenesseconomics and businesssocial sciences
Introduction: Digital marketing has emerged as a crucial topic in research Promotion and marketing Contemporary, addressing different factors across multiple fields. This study aims to investigate the relationship between digital marketing and institutional excellence, as well as the moderating role of digital marketin...
The purpose of this study was to conduct a comparative study of sales revenue among Small and Medium - Sized Enterprises (SMEs) utilizing digital marketing and those not employing digital marketing in Tanzania by using Morogoro Municipality as a case study. The study employed mixed research approach and a cross - secti...
Digital marketing is among the most successful and efficientmarketing models amidst the rapid and massive changes in technology. Compared to traditional advertising such as print or television ads, digital marketing is often more cost-efficient. The purpose of this study is to measure the effectiveness of online advert...
Krasnov Alex · Nikonorov Valentin · Yanenko Marina
Marketing innovations in the digital economy are considered as the most important factor for the further digital economy growth. The main trends for development of the information and communication technologies market are studied. The basic types of innovations are analyzed. An algorithm for generation of competitive i...
Fahime Khajavi Dehshib · Amir Ghafourian Shagerdi · Golnar Shoujaei Baghini · Mohammad Reza Rostami
The present study aimed to design a competitive digital marketing model in Mashhad leather industry. This study employed a qualitative approach to research. The research population in the qualitative phase included experts and managers of leather industry in Mashhad, of whom ten were selected purposively and non-random...
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