Buscador de Tesis y publicaciones académicas

Digital Marketing Strategy For Case Company X

Kaivola, Suvi

This research examined how can a digital marketing strategy be created and utilized to increase brand awareness for Case company X. The aim was to analyze the company’s digital presence, evaluate its competitive positioning and formulate a strategic digital marketing strategy to increase brand awareness based on resear...

Exploration OF Marketing Strategy OF Cross-Border E-Commerce Enterprises Under DIGITAL Marketing Mode

Guang, Y. (Yang)

In the era of digital economy, the digital marketing model brings opportunities and challenges to cross-border e-commerce enterprises. This paper conducts an in-depth study on the marketing strategies of cross-border e-commerce enterprises under the digital marketing model, including global market research and analysis...

Digital Marketing/Marketing digital

Melara San Román, María del Pilar · Tena Blázquez, Antonio

Analisis Hubungan Digital Marketing Dengan Loyalitas Pasien Umum Rawat Jalan Di RSUD Labuang Baji

Nurfardiansyah Burhanuddin · null Septiyanti · null Tri Wahyuningsih · null Zarah Alifani Dzulhijjah

RSUD Labuang Baji telah menerapkan digital marketing melalui media sosial, website dan sistem informasi rumah sakit sebagai upaya memperluas jangkauan layanan dan memperkuat hubungan dengan pasien. Namun, penerapan digital marketing di RSUD Labuang Baji masih belum optimal dalam membentuk loyalitas pasien umum rawat ja...

Digital marketing and consumer scepticism. Can viral marketing alleviate consumer digital marketing fears on online electrical gadgets purchases in Zimbabwe?

Sinothando Tshuma · Mercy Dube · Regis Misheal Muchowe

Pengenalan Digital Marketing Untuk Membentuk Kewirausahaan Dini Bagi Pelajar Menengah Kejuruan

Irfan Ardiansyah · Septi Mariani · Budi Utami · Christera Kuswahyu Indira · y 13 más

Kegiatan abdimas ini memberikan pengenalan Digital Marketing kepada pelajar jenjang kejuruan dimana lulusannya diharapkan dapat mandiri dengan berwirausaha. Tujuan pengabdian masyarakat ini untuk memberikan pengenalan sebagai bentuk kewirausahaan dini bagi pelajar jenjang menengah kejuruan untuk lebih memahami tentang...

STRATEGI KOMUNIKASI PEMASARAN DIGITAL PT. KOMPAS MEDIA NUSANTARA DALAM MENINGKATKAN JUMLAH PAID USERS PORTAL BERITA BERBAYAR Kompas.id

Putrianti Mungi Kurniasari

Online media business competition in Indonesia requires Kompas Daily Newspaper to take efforts to promote Kompas.id. This study aims to find out how digital marketing communication strategy in increasing paid users Kompas.id. This type of research is case study with qualitative approach and in-depth interview data coll...

The Implementation of Digital Marketing in Brand Promotion

Yuan Qian · Zhilin Sui · Detang Wang

Digital marketing is an innovative marketing model or means of marketing. With the emergence and development of the Internet and Web 1.0, the concept of digital marketing was first proposed and began to be developed. This research analyzes how to use social media, search engine and brand promotion to implement digital...

Digital Content Marketing in Brand Management of Small Business Enterprises, Trading Companies and Territorial Marketing

Maksym SHMATOK · Yurii VLASENKO · Svitlana CHERNOBROVKINA · Volodymyr LAGODIIENKO · y 2 más

Purpose: The research aims at a practical evaluation of the influence of digital content marketing in the system of brand management on the examples of small businesses, trading companies and territorial marketing. Methodology: To achieve the aim, the See-Think-Do-Care strategy was used, and a matrix of correlation of...

REFINEMENT OF THE CONCEPTUAL FRAMEWORK FOR THE EXPERIENCE ECONOMY IN DIGITAL MARKETING

Yuliia Tataryntseva

The object of this study is the refinement of the conceptual framework for the experience economy in digital marketing. The problem addressed involves the inadequacy of existing definitions related to digital marketing, experiences, the experience economy, and experiential marketing, which complicates their practical a...