Buscador de Tesis y publicaciones académicas

Digital Marketing: A Review

Dr. Mrs. Vaibhava Desai

Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium. Digital marketings development since the 1990s and 2000s has changed the way brands and businesses use technology for market...

Evaluation of digital marketing success

Larsen, Lizette Vorster; id_orcid 0000-0003-4017-7313

Digital Advertising, Internet Advertising, Online Marketing, Web Advertising, Online Advertising, Internet Marketing, Web Marketing

Yadav, Ajay Kumar

This piece of research work aims at understanding the preferred emerging media options used for marketing. In the Internet age many new methods used for product promotion and marketing. "Desk research" has been turned into "online research", now in the online, market research has become possible. Many Indian companies...

DIGITAL MARKETING TOOLS IN THE CONTEXT OF DIGITIZATION PROCESSES

Yurchuk, N.

The article considers the essence of the concept of digital marketing, its structure and features in modern business conditions, compares digital and traditional marketing. The main tools of digital marketing are studied, it is noted that there are no universal solutions for the selection of tools, they must be selecte...

Digital Marketing: Konsep, Strategi, dan Implementasi

Fatonah, S. (Siti) · Zahra, S. (Surti) · Fidziah, F. (Fidziah)

Buku Digital Marketing: Konsep, Strategi, dan Implementasi membahas secara komprehensif bagaimana pemasaran berkembang di era digital yang serba cepat dan berbasis teknologi. Buku ini mengulas konsep dasar digital marketing, perubahan perilaku konsumen, serta peran data dalam pengambilan keputusan pemasaran. Pembaca ak...

DIGITAL TRANSFORMATION OF MARKETING: A THEORETICAL AND METHODOLOGICAL ANALYSIS OF NEW APPROACHES AND DEVELOPMENT PROSPECTS

Autoría no especificada

Digital marketing is a modern concept of strategic management based on digital communication channels and ICT to achieve measurable results in consumer interaction. The article analyzes current trends in digital marketing shaped by the digital transformation of the economy and characterizes its key tools. The most comm...

Digital Marketing Strategy Analysis on Olympic Games

Xinye Yang

Many Chinese enterprises borrow marketing activities and brand publicity, with the development of digital technology, digital marketing strategy has been widely used and developed in the Olympic Games. This paper takes Chinese enterprises in the past few Olympic Games as the object, through sorting out the existing res...

Research on digital marketing transformation strategy of Baijiu enterprises in Guizhou

WANG Zhentao, ZHANG Quan, HUANG Tingxue

Digital marketing brings new development path for enterprises, and Baijiu enterprises was the pillar industry in Guizhou. How to get on the express train of digital marketing for traditional Baijiu enterprises has become a new idea for the marketing transformation of Baijiu enterprises in Guizhou. In this paper, the me...

IMPROVING THE EFFICIENCY OF MARKETING SERVICE BY EFFECTIVE USE OF DIGITAL MARKETING OPPORTUNITIES

Boyjigitov Sanjarbek Komiljon O’G’Li

In the article, the concept of digital marketing, types and problems of digital marketing, the issues of increasing the efficiency of marketing services in enterprises through the effective use of the concept of digital marketing were considered in the context of the transition to the digital economy. Conclusions were...

Digital Marketing for Small and Medium Enterprise (SME) in Indonesia

null Maryani · Anzaludin Samsinga Perbangsa

Digital marketing is one of the activities carried out by organizations to improve organizational performance and provide the best service for customers. The use of digital is very important for every organization, including Digital Marketing for Small and Medium Enterprise (SME). The use of digital marketing for SME p...