Buscador de Tesis y publicaciones académicas

A Review of Social Media Advertising and the Impact of Digital Marketing on MSME Growth: SLR

Eko Juni Wahyudi · Hastirin Widi Astuti · Moehammad Nasri Abdoel Wahid · Djoewita Djoewita · y 1 más

The main objective of this study is to analyze existing literature on the impact of digital marketing on Micro, Small, and Medium Enterprises (MSMEs). Novelty: The findings show that digital marketing began to be noticed by large companies during the emergence of Web 2.0. Research Method: The method used a systematic l...

Digital Marketing Business For Students Of SMA Negeri 4 Bogor City

Ghanistantiono Dwi · Nuraini Purwandari · Erdiek Ardhianto · Rino Subekti · y 2 más

Goals in the training program This is students of SMAN 4 Bogor have knowledge , expertise and understanding in a way practical in the world of Digital Marketing, especially marketplaces and for to the front Can become a successful digital marketing entrepreneur . As for the materials in activity training This including...

Digital analytics

Tom van den Berg · Marjolein Visser

Mediating Role of Customer Engagement on the Relationship between Digital Marketing Adoption and Smes Performance

B.S. BORNOMA · Muktar Aminu Ibrahim

Digital marketing revolution presents substantial opportunities for small and medium enterprises (SMEs) to enhance visibility, competitiveness, and market reach. However, the direct performance benefits of digital marketing adoption remain inconsistent, particularly in developing-country contexts such as Nigeria. Probl...

Developing digital marketing to acquire new B2B customers

Luttinen, Sara

The goal of the thesis is to create recommendations for B2B digital marketing develop-ment from the standpoint of customer acquisition for the case company Austrian Aerosol GmbH, which supplies RSL Fire aerosol fire suppression systems in Austria and oper-ates in the field of fire safety. Additionally, they offer consu...

Role Of Digital Marketing in Start-Up Growth

Pavan Tukaram · N.Nagasubba Reddy

In today’s highly competitive and digitally-driven marketplace, digital marketing has emerged as a critical growth catalyst for start-ups. This paper explores the strategic role digital marketing plays in enhancing visibility, acquiring customers, and driving scalable growth. It examines key components such as social m...

A Research on the Development of Digital Marketing in The Indian Environment

PRIYANKA PUROHIT

Digital marketing is growing quickly in India. Digital marketing is being used by many Indian businesses to generate competitive leads. The Internet plays the largest and most important function in digital marketing. The widespread use of the web for both personal and professional purposes has led to the creation of va...

Unleashing the Potential of Digital Marketing to Enhance Communication Effectiveness in Public Organizations in Indonesia

Ahmad Wahidiyat Haedar

Digital marketing has emerged as a powerful tool for organizations to effectively communicate their messages and engage with their target audience. While its significance has been widely recognized in the private sector, the potential of digital marketing remains underutilized in the context of public organizations in...

How Digital Marketing Capabilities Drive Performance of SME Sector in Northern Province: Mediation by E-Marketing Orientation and Strategic Agility

S. Vaikunthavasan

The research aims to investigate the nexus between Digital Marketing Capability, Electronic Marketing Orientation, Strategic Agility and the Performance of SMEs. The researcher employed a quantitative research methodology to achieve the study's objective. The population of the study is the SMEs in the Northern Province...

Digital Marketing Communication Plan for InStyle

Kyttä, Heidi

The purpose of this thesis is to create a digital marketing communication plan for InStyle. InStyle is a company, which sells clothes and accessories through their online store and in their brick-and-mortar store located in Savonlinna. The company has thought their target group to be 15 to 25 year old women, who use al...