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Any kind of marketing that takes place on digital platforms is referred to as digital marketing. This study primarily examines the relationship and impact of digital marketing on purchase decisions of consumers. For data collection 350 well structure questionnaire was distributed to targeted respondents of north Gujara...
Abdulakhatov Muzaffarjon · Eshmurodova Malikabonu · Husanova Marjona · Odiljonov Ikromjon · y 2 más
This paper conducts an analysis of digital marketing communication tools, exploring the diverse array of platforms and strategies employed by businesses to engage with their target audiences in the digital landscape. The study delves into the evolving dynamics of digital marketing, investigating the role of tools such...
In the modern era, with the rapid development of information technologies and the widespread use of the internet, the concepts of business and marketing have significantly evolved. Traditional marketing methods are increasingly implemented alongside digital platforms and technologies, enabling companies to establish cl...
Digital marketing is the avenue of electronic communication which is used by the marketers to endorse the goods and the services towards the marketplace. The supreme purpose of digital marketing is concerned with consumers and allows the customers to intermingle with the product by digital media. This editorial concent...
Due to changing global market trends and technological advancements, contemporary businesses experience rapid economic and managerial growth. Those that use digital social networks in their marketing show a positive relationship between market orientation and business results. Digital marketing is crucial for companies...
Dhiyah Eloise Rose · John Van Der Merwe · Jack Jones
Digital marketing has become a critical aspect in the marketing strategy of e- commerce companies in the current digital era. This research aims to investigate the impact of digital marketing on brand awareness and profitability of e- commerce companies. A quantitative research approach was employed by collecting data...
It is becoming increasingly difficult for businesses to stand out and get noticed. Aware of this change, companies began to reach their target audiences faster through digital channels and shifted a large part of their advertising spend to this area. In some cases, it can be more effective to identify and communicate w...
The digital age has fundamentally transformed marketing from a one-way monologue into a dynamic, interactive dialogue between brands and consumers. Unlike traditional advertising, which relied on passive message dissemination, modern digital marketing thrives on engagement, co-creation, and real-time interaction. This...
This study investigates the influence of digital marketing on the business performance of Kazakh Small and Medium-sized Enterprises (SMEs) managed by Muslims. The research employs a mixed-method approach, incorporating quantitative and qualitative data collection techniques. The findings reveal that social media market...
industrial biotechnologymedia and communicationssocial sciencesengineering and technology
Digital marketing communications mapping involves analyzing marketing messages spread across various digital platforms. To gain a better understanding of customer behavior. The purpose of this research is to identify articles that examine the role of marketing communication mapping products using digital media and prov...
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