Buscador de Tesis y publicaciones académicas

Dataset of Digital Marketing Strategy in a Digital Marketing Agency Startup

Rizky, Hafizh Alva · Purnomo, Agung

Research data set on digital marketing strategy in a digital marketing agency startup. This data set contains interview protocols; verbatim interview; and triangulation validation. The study used a single-case study of the marketing agency startup Jendela Cerita in Malang, Indonesia, in 2024. This qualitative research...

Customer Attitude Towards Digital Marketing: An Empirical Study of Digital Marketing Influence on Youth

Autoría no especificada

Digital marketing as a factor in increasing the competitiveness of enterprises in the b2b segment

Larysa Ivanchenkova · Kateryna Ozarko · Mariia Pikh · Igor Leonov · y 1 más

The article examines the features of the formation and evolution of marketing approaches as digital technologies and solutions develop, specifically: the genesis of digital marketing, its fundamental characteristics, and its primary communication channels. It has been proven that, in the context of global integration a...

DIGITAL MARKETING PERSPECTIVES: A COMPREHENSIVE ANALYSIS OF CONTEMPORARY STRATEGIES AND PRACTICES

Mr. Omar Ashurbayev

Digital marketing has fundamentally transformed how businesses engage with customers, build brand awareness, and drive revenue growth. The evolution from traditional marketing channels to sophisticated digital platforms has enabled unprecedented levels of personalization, measurement, and customer interaction. This art...

Strategi Digital Marketing dalam Sistem Informasi

Ikhsan, N. (Novian) · Kristiyanto, A. (Arip) · Eriana, E. S. (Emi)

Buku ini disusun dengan tujuan untuk meningkatkan literasi mahasiswa tentang fenomena bisnis pada perusahaan yang terjadi beberapa tahun ini terutama pada bidang pemasaran digital, deskripsi digital marketing hingga penerapan digital marketing pada bisnis. Pemasaran digital merupakan penggunaan teknologi dan media digi...

The Role of Digital Marketing Adaptation in Measuring the Success of MSE in Pinrang Regency

Andini Putri Ramadhani Asis · null Cipto Wardoyo · null Farida Rahmawati

This study analyzes the influence of the entrepreneurial environment on the success of MSE through digital marketing adaptation as a mediating variable. This study used a quantitative approach with a purposive sampling technique involving 399 respondents. Data were analyzed using SEM-PLS. The results show that the entr...

A systematic literature review: digital marketing and its impact on SMEs

Gauri Girish Jadhav · Shubhangi Vitthal Gaikwad · Dhananjay Bapat

Purpose This study aims to analyze the available literature on the use of digital marketing and its impact on small- and medium-sized enterprises (SMEs). This study identifies the use of digital marketing practices and its impact on SMEs. Design/methodology/approach A systematic literature review has been conducted on...

Impact of Digital Marketing Strategies on Customer Retention: A Comparative Study of HDFC Bank in India and Nordea Bank in Finland

Gulati, Tushar

This research aspires to analyze the influence of digital marketing tactics on how banks keep customers through a comparative study of HDFC Bank in India and Nordea Bank in Finland. The goal of the study is to examine how approaches to digital marketing, particularly variety, flexibility, and adaptation to regional cul...

Determinants of Digital Marketing Skills among MSME Workforce in Post-COVID India

null Akash Prasad, Dr Sushil Kumar

The post-pandemic rapid acceleration of business activities into digital spaces has made digital marketing skills more relevant than ever to the success of small businesses. Although many small businesses are increasingly reliant on digital platforms to interact with customers and expand markets, many still struggle to...

Demonitization and its Impact on Adoptation of Digital Marketing in India

Prof. Shruti S. Patil

In the emerging world of technology, digital marketing changed the whole scenario of Indian market. Demonetization, a historic event for the Indian economy, impacted almost every sector including digital marketing. Digital marketing is also known as Internet marketing, web marketing, online marketing, or e marketing. A...