Buscador de Tesis y publicaciones académicas

The Digital Marketing Communication Channels and Barriers to their Implementation in Small and Medium-Sized Enterprises

P. O. Chemorda

This article researches the use of digital marketing communications in today’s environment. The distinctive characteristics of digital marketing in comparison with traditional marketing are substantiated, taking into account the specifics of the workout of its instruments. The main instruments and channels of digital m...

Institutional Analysis of Digital Marketing in Iraq

Mustafa Abdulraoof Mansi Al-Gassar · Meysam Shirkhodaie · Aboalhasan Hoseini

In the modern era, digital marketing has become an essential tool for promoting and selling products and services. As digital technologies continue to advance and online communication expands, understanding the institutional framework of digital marketing has gained increasing significance, especially in countries like...

CURRENT TRENDS IN THE APPLICATION OF THE DIGITAL MARKETING SYSTEM AT THE MOTOR TRANSPORT ENTERPRISE

Oleksii Omelyanovych · Arsen Bobiak

Digital marketing is one of the modern concepts of promoting products / services and positioning the company's brand with the help of any available digital technology. The development of digital technologies, software, the latest means of communication and communication channels allows digital marketing to reach the co...

PEMBERDAYAAN KELOMPOK RAJUT MELALUI DIGITAL MARKETING

Laily Rochmawati Listiyani · Agus Dwi Cahya · Astuti Wijayanti

Abstrak: Abstrak: Kegiatan pengabdian kepada masyarakat ini bertujuan untuk mengembangkan kemampuan digital marketing kelompok rajut di Desa Wukirsari, Kecamatan Imogiri, Kabupaten Bantul, Yogyakarta. Kemampuan digital marketing sangat penting membantu menjangkau pasar yang lebih luas serta memperkuat hubungan dengan p...

Digital transformation of marketing strategies of enterprises in an unstable external environment

Oleksiy Krasnorutskyy · Yuriy Danko · Dmytro Litvinov · Yevgen Nemchyninov · y 2 más

The article addresses theoretical and practical issues in ensuring the digital transformation of enterprises’ marketing strategies amid an unstable external environment and the development of the digital economy. The relevance of the research topic stems from the fact that, in the context of economic digital transforma...

DIGITAL PHARMACEUTICALS MARKETING

Vaishnavi.V. Patil · Amar.V. Desai · Nilesh. B.Chaougule · Pritam.A.Salokhe · y 1 más

Digital pharma marketing leverages digital technologies and platforms to promote pharmaceutical products and engage with healthcare professionals and patients. The pharmaceutical sector has seen a shift thanks to the development of digital marketing, which has given rise to new methods of reaching and interacting with...

Pemasaran Produk Kecantikan Melalui Digital Marketing Pada Saat Pandemi Covid 19 (Studi Kasus: UMKM UD. Bungan Jepun)

I K. Satriawan · A. A. P. A. S. Wiranatha · Elisabeth Hungaria Lebo Wini


 This study was motivated by the effects of the covid 19 pandemic in which it caused UMKM UD. Bungan Jepun suffered a severe economic crisis. To overcome this, UMKM UD. Bungan Jepun implements digital marketing as a marketing medium for beauty products. This study was aimed to determine the implementation of digi...

Social media in digital sport marketing

Alan Seymour · Paul Blakey

List of Digital Marketing and SME Papers

Thaha, Abdurrahman Rahim

List of Digital Marketing and SME Papers

THE ROLE OF DIGITAL MARKETING IN SHAPING MODERN ECONOMIES: AN ANALYSIS OF E-COMMERCE GROWTH AND CONSUMER BEHAVIOR

null Sodiq Odetunde Babatunde · null Patrick Azuka Okeleke · null Tochukwu Ignatius Ijomah

The advent of digital marketing has significantly reshaped modern economies, particularly through its impact on e-commerce growth and consumer behavior. This paper analyzes how digital marketing strategies have evolved and their profound effects on economic dynamics. With the rise of the internet, digital marketing has...