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Pet stores have both opportunities and challenges as a result of the notable rise of the pet sector in China in recent years. Pet stores are increasingly using digital marketing techniques to successfully navigate this changing environment. The development and functioning of pet stores in China heavily depend on the us...
The market has changed after covid-19. Aspects of consumers, their behaviour towards marketing, shopping and their decisions about to choose products have been changed nowadays. They are going and taking interest in online marketing. Use of online marketing has been spread at worldwide level. Consumers are looking and...
Ce chapitre est une introduction au marketing digital. Il est présenté à travers un document powerpoint portant une image sur les principaux axes inscrits dans ce domaine, une vidéo sur les conditions clés de succès du marketing digital ainsi qu'un article sur les missions, profile et compétences du community manager e...
Digital marketing has become an important strategic tool for small and medium enterprises (SMEs) seeking to improve visibility, customer engagement, and financial performance in an increasingly competitive economy. This study examines the impact of digital marketing usage on the financial performance of SMEs in Suburba...
null Renni Mayasari · Ahmad Abul Khair · null Muhammad Nur Madani
In an increasingly competitive digital era, digital business strategies with digital marketing are key to increasing company competitiveness and sustainable innovation. Companies must be able to utilize digital platforms and media effectively to reach a wider range of consumers and build closer relationships with consu...
This study investigates the influence of the marketing mix, innovation, and digital branding on the marketing performance of Micro, Small, and Medium Enterprises (MSMEs) in Indonesia. Using a quantitative approach, data were collected from 175 MSME owners and managers through a Likert-scale questionnaire. The data were...
Micro, Small and Medium Enterprises (MSMEs) have a very important role in the Indonesian economy. In the era of technological development and digitization in various fields, MSMEs as a type of business that has a large role in building the economy also need to experience development in the field of technology in market...
economics and businesssocial sciences8. Economic growth
The purpose of the present study is to investigate the role of competitive advantages and digital marketing on effective marketing in the tourism business of Thailand. In this study, the moderation role of price also determines effective marketing strategies. Digital technologies enable businesses to communicate with c...
basic medicinehealth sciencesmedical and health sciences
This study examines the impact of digital marketing on business performance in Morocco. Digital marketing has transformed modern business strategies, offering organizations the opportunity to increase brand awareness, customer engagement and sales performance. However, its effectiveness remains under-researched in Moro...
PT Karisma Garuda Mulia is a course and training institution located in Malang City, East Java. The training programs created by PT Karisma Garuda Mulia are centered on developing IT and digital technology skills which include courses in Microsoft Office Professional, graphic design and multimedia, web development, dig...
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