Buscador de Tesis y publicaciones académicas

Digital Marketing Capability and Performance: Moderated Mediation Approach

Sathana Vaikunthavasan

The study aims to identify the nexus between digital marketing capability and the performance of small and medium enterprises, as well as the moderated mediation effect of competitive intensity and relationship marketing. Quantitative methodology is appropriate for analysing the above nexus. I adopted convenient sampli...

Digital newspapers explore marketing on the Internet

Palmer, J. · Eriksen, L. B.

Pengembangan UMKM Melalui Digital Marketing di Desa Gambiran

Aufia Aisa · Purbowo Purbowo · Siti Sulaikho · Mochammad Ilham Ramadhani · y 4 más

Efforts by Micro, Small and Medium Enterprises to face global competition by implementing digital marketing in business enterprises, both small, medium and large, so that the level of competitiveness of business people can increase. In this regard, the use of digital marketing is not widely recognized by business peopl...

The Most Effective Strategies and Approaches Towards Emerging Trends in Digital Marketing in India (With Special Reference to Bhopal Region)

Kaustubh Jain · Jinendra Kumar Jain

The massive Indian market is changing fast. The pace of change is rapid with digital channels and constantly growing with volume and strength perpetually. Digital Marketing is really the High buzz in current scenario. It is one of those sectors in the marketing industry which is considered to be an experience an expone...

Bibliometric Analysis of Digital Marketing: Collaboration, Themes, and Opportunities

Sugiarti, Riski · Mujanah, Siti · Alif Fianto , Achmad Yanu

This research examines the development of digital marketing scholarship through a bibliometric approach to identify collaboration patterns, dominant themes, and potential research opportunities. Data were collected from Google Scholar using Harzing’s Publish or Perish and analyzed with VOSviewer to map the evolution of...

The Role of The Kebumen Government (Dinas Kumkm) in Digital Marketing Transformation in Marketing Kebumen MSME Products

Sukron Arifin · Siti Munawaroh · Eli Winarsih · M. Munir Achyar

Digital marketing transformation has become a crucial aspect in the development of Micro, Small, and Medium Enterprises (MSMEs) in Kebumen Regency, especially in facing marketing challenges in the digital era. This study aims to analyze the role of the Department of KUMKM Kebumen in supporting the digital marketing tra...

ANALISIS PEMASARAN DIGITAL TERHADAP KEPUTUSAN PENGGUNAAN APLIKASI OVO ANALYSIS OF DIGITAL MARKETING ON THE DECISION TO USE THE OVO APPLICATION

Yetty Husnul Hayati · Sandi Wahyu Sasongko · Salmah Salmah

ABSTRAK Pertumbuhan bisnis digital atau digital marketing memberi dampak kemajuan pada berbagai sektor yang baik di kehidupan manusia. Pemasaran digital telah mengubah cara perusahaan beroperasi dan berkomunikasi dengan pelanggan. Penelitian ini bertujuan untuk menganalisis tingkat efektivitas Digital Marketing SEO (Se...

Digital Marketing Strategy As A Catalyst For SME Growth In The Modern Era

Gede Suardana · Aris Puji Purwatiningsih · Evi Triandini · Putu Ayu Sita Laksmi · y 3 más

This study aims to explore the influence of digital marketing strategies on the performance of Small and Medium Enterprises (SMEs) in Bali. Through a quantitative approach, this study tests the hypothesis that various digital marketing strategies-including search engine optimisation, content marketing, social media mar...

Digital marketing communication strategy in the post-pandemic of the Indonesian tourism

Tri Waluyo

<span lang="EN">Digital Marketing Communication Strategy something that every tourism industry should have for tourist activities describes the main users of digital technology supporting the marketing functions of an organization. In an effort to improve marketing and reach the target market through regular and organi...

Strategi Digital Marketing terhadap Student Enrollment: Peran Mediasi Citra Institusi pada Perguruan Tinggi Swasta di Kota Serang

null Raga Aquino · null Aldy Wirawan · null Heri Sapari Kahpi

Digital transformation has significantly changed the way prospective students seek information and evaluate alternative higher education institutions. This requires private universities to develop more effective digital marketing strategies to enhance their competitiveness. Despite the growing application of digital ma...