Buscador de Tesis y publicaciones académicas

Artículo 2024 Acceso abierto Revisado por pares

Pengaruh Digital Marketing Dan Harga Jual Terhadap Omzet Penjualan UMKM

null Kezia Angelita · null Budi Santosa Kramadibrata

Tanah Abang Metro Wholesale Center traders have experienced a thematic economic decline since the rise of online business presence. Digital marketing as a two-way communication method that can increase public engagement with certain products and brands. Digital marketing is slowly being adopted by MSMEs, although conve...

economics and business social sciences 8. Economic growth

• CV. Alim's Publishing
• DOI: 10.59024/jumek.v2i3.393

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Artículo 2025 Acceso abierto Revisado por pares

Implementation of Digital Marketing at Pancasetia College of Economics and Distance Learning, Banjarmasin, South Kalimantan

null Rediyono

Integrating digital marketing technologies like e-commerce, social media, and marketplaces is essential in higher education, especially in open and remote learning settings like Pancasetia College of Economics, Banjarmasin. These resources are essential for boosting student engagement and brand exposure. This study inv...

social sciences education

• PT Formosa Cendekia Global
• DOI: 10.55927/ijba.v5i4.15133

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Artículo 2025 Acceso abierto Revisado por pares

SUSTAINABLE TOURISM DESTINATION MARKETING STRATEGY IN THE DIGITAL ERA

Ni Wayan Sukardi · I Gusti Ayu Ratna Pramesti Dasih

Tourism destination marketing plays a very crucial role in increasing the number of tourist visits. In this fast-paced digital era, effective promotion is the key to attracting domestic and international tourists. Thus, every tourist destination needs the right marketing strategy to compete in the increasingly competit...

economics and business social sciences

• Bajang Institute
• DOI: 10.53625/ijss.v5i1.10123

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Artículo 2025 Acceso abierto Revisado por pares

Implementation of digital marketing in open and distance learning universities in Indonesia

Gunawan Wiradharma · Irwan Trinugroho · Mario Aditya Prasetyo · Melisa Arisanty

In higher education, particularly within open and distance learning environments such as Universitas Terbuka, integrating digital marketing tools such as e-commerce, social media, and marketplaces is pivotal. These tools play a crucial role in enhancing brand awareness and engaging students. This study explores the str...

social sciences education

• Universitas Trisakti
• DOI: 10.25105/v18i1.19551

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Artículo 2023 Revisado por pares

Product Promotion with Digital Marketing as a Marketing Strategy for UMKM ChaCha Kitchen, Blitar City

Rusdi Hidayat Nugroho · Riska Faulia Rahma

Community Service through the KKN-T program aims to help develop the UMKM ChaCha Kitchen in Karangsari Village, Sukorejo District, Blitar City. The problem that occurs with UMKM ChaCha Kitchen is a lack of understanding in promoting their products with digital marketing. The method used is by identifying problems, assi...

• Perkumpulan Dosen Indonesia Semesta
• DOI: 10.36339/je.v7i2.769

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Artículo 2026 Acceso abierto Revisado por pares

A Study of AI and Automation in Transforming Digital Marketing for Business

Dr. Jayanti Srivastava · Ankita Mandhani

ABSTRACT In the modern digital era, Artificial Intelligence (AI) and automation have significantly transformed the way businesses conduct digital marketing activities. AI-powered tools and automated systems help companies analyze consumer data, personalize marketing campaigns, improve customer engagement, and optimize...

economics and business social sciences

• Edtech Publishers (OPC) Private Limited
• DOI: 10.55041/ijsrem57451

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Tesis de maestría 2023 Acceso abierto

Estágio na empresa FRIQUENTAL: Industria e Comércio Alimentar, Lda

Alagoa, Eduarda Campos

O marketing tem evoluído ao longo dos anos e tornou-se um elemento essencial para qualquer empresa e negócio. A evolução tecnológica possibilitou ao marketing revolucionarse, tornando o mesmo em digital. O marketing digital possibilitou às empresas impulsionar e desenvolver os seus negócios e além disso, aproximou as m...

Marketing E-mail marketing Redes sociais economics and business

• Portugal
• Portuguese

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Artículo 2026 Acceso abierto Revisado por pares

Role of AI and Automation in Transforming Digital Marketing for Business

Dr. Rashmi Tripathi · Komal Mandhani

ABSTRACT In the modern digital era, Artificial Intelligence (AI) and automation have significantly transformed the way businesses conduct digital marketing activities. AI-powered tools and automated systems help companies analyze consumer data, personalize marketing campaigns, improve customer engagement, and optimize...

economics and business social sciences

• Edtech Publishers (OPC) Private Limited
• DOI: 10.55041/ijsrem57590

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Artículo 2023 Revisado por pares

Penerapan Strategi Pemasaran Digital Untuk Meningkatkan Penjualan Produk Umkm Pada Kelurahan Blitar

Gideon Setyo Budi Witjaksono · Muhammad Arlyen Sahdan · Nanda Nur Humairoh Arifin · Choirina Kamilia Rohani · y 2 más

Marketing strategy is a form of a company's plan in the marketing field to obtain optimal results. Information technology is becoming an integral part of all fields, profit or non-profit. Education, banking, government, art, telecommunications, law, and tourism all use information technology in some capacity. MSMEs in...

4. Education

• Universitas Gajah Putih
• DOI: 10.55542/jppmi.v2i3.677

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Publication 2023

O marketing digital e a indústria do desporto: o caso da National Basketball Association

Castro, Jéssica

Foi no início do século XXI que a tecnologia abriu caminho para uma nova forma de marketing: o marketing digital. Hoje o marketing digital tornou-se indispensável para o sucesso e crescimento das entidades desportivas e dos atletas. O setor do desporto tem-se adaptado com sucesso nesta era digital, que está em constant...

NBA Digital marketing economics and business social sciences

• [s.n.]
• Portugal
• Portuguese

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