Buscador de Tesis y publicaciones académicas

Digital marketing in the tourism industry of Nepal : Current Impacts and Future Perspectives

Rimal, Basanta

The main subject of this thesis is based on digital marketing in the tourism industry of Nepal, how is it being applied and how effective is it. Now, we are in the digital era, digital transformation has revolutionized the ways we communicate, work, spend time, and consume. The main theme of this thesis is focused on t...

Pemberdayaan Masyarakat Desa Pesisir melalui Penggunaan Digital Marketing di Pulau Lembeh

Pradipta Mandasari Parasan · Ferly Christian Kolinug · Supriyanto Supriyanto

Pengabdian kepada masyarakat ini berfokus pada pemberdayaan masyarakat di pesisir lirang pulau Lembeh, melalaui penguatan kapasitas digital marketing bagi pelaku usaha lokal. Permasalahan utama yang di hadapi mitra adalah rendahnya literasi digital masyarakat, terbatasnya akses pasar, serta minimnya pendampingan dan si...

Driving Marketing Innovation in Tourism and Hospitality Through Digital Talent: The Mediating Roles of Digital Culture and Digital Strategy

Ahmed Mohamed Hasanein · Bassam Samir Al-Romeedy

This study examines the role of digital talent in driving marketing innovation within tourism and hospitality organizations in the context of ongoing tourism digitalization. Specifically, it investigates how digital culture and digital strategy mediate the relationship between digital talent and marketing innovation. D...

Pelatihan dan Pendampingan Digital Marketing Melalui Platform Marketplace dan Sosial Media Bagi UMKM Kerajinan Di Desa Ridan Permai Kecamatan Bangkinang Kota

null Rahmad Akbar · null Dzulhijjah Yetti · null Merlia Rahmayani · null Nurbit Nurbit · y 1 más

Problems that often occur in urban areas are business competition and lack of attractive marketing by MSMEs. In urban areas, there are many MSMEs but only a few are able to take advantage of digital marketing. In fact, digital marketing activities such as creating logos, product photos and promotions in the marketplace...

Pelatihan Penggunaan Digital Marketing (E-Commerce) Untuk UMKM Jamur Tiram Berbasis Digital Di Desa Kelindang Atas Kecamatan Merigi Kelindang Kabupaten Bengkulu Tengah

Gustini Gustini · Azuwandri Azuwandri · Yohanes Susanto · Sudriyanti Putri · y 1 más

This community service was carried out in Kelindang Atas Village, Merigi Kelindang District, Central Bengkulu Regency with the theme of Training on the Use of Digital Marketing (E-Commerce) for Digital-Based Oyster Mushroom MSMEs in Kelindang Atas Village, Merigi Kelindang District, Central Bengkulu Regency, where this...

INSIGHTS INTO THE INTERFACE BETWEEN ENTREPRENEURIAL AND DIGITAL MARKETING

Guercini Simone · Milanesi Matilde · Ranfagni Silvia

This paper builds on issues that surround the interface between entrepreneurial and digital marketing. In particular, it proposes a conceptual framework that relates digital market knowledge, market representation and decision making in the context of entrepreneurial SMEs. Thus, the paper contributes to the understandi...

The Impact of Digital Marketing and Innovation on Marketing Performance is Influenced through the Development of a Competitive Advantage

Indra Muis · Triyogo Mulyo Adhi · Rahmadienna Fachrunisa Kamalia

Objective: The aim of this research is to explain how Micro Small Medium Enterprises (MSMEs) implement digital marketing and innovation, achieve competitive advantage, and improve marketing performance. The study also examines how digital marketing and innovation influence marketing performance through competitive adva...

ANALYSIS OF DIGITAL MARKETING & ITS IMPACT ON SOCIETY

SULTANA, MEHFUZA

Digital marketing has become a crucial part of contemporary life, impacting how people engage with their surroundings as well as how businesses connect with their clients. This research looks at the influence of digital marketing on society, focusing on its advantages, social inclusion, economic empowerment, and the ba...

Understanding digital and social media marketing concepts

Rimantas Gatautis

Pendampingan Digital Marketing untuk Meningkatkan Kemampuan Komunikasi Pemasaran Masyarakat Kelurahan Dwikora dalam Memasarkan Produk UMKM

null Eva Margareth Sarah · null Niscaya Hia · null Dewi Ervina Suryani · null Pelita Telaumbanua · y 1 más

The digital era continues to evolve and bring innovation and change to various industries. Through digital transformation and strategies needed to overcome obstacles in the digital era, organizations can adapt and change. To achieve their goals, MSMEs must implement efficient marketing techniques in their operations. T...