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A Study on Digital Marketing Influence on Consumer Purchase Behaviour towards Small Business

Nadigatla Prasanth , Kumar

- In the digital world of today, marketing strategies have gained so much ground, whereby social media, SEO, and online advertising contribute significantly to consumer decision-making. This research examines the effects of digital marketing on the purchasing behaviour of individuals with a specific emphasis on small b...

The Impact of Digital Marketing Strategies on Consumer Purchasing Behaviour

Xuefei Gao

In recent years, the rapid advancement of digital technology has profoundly transformed traditional marketing models. This study employs a combined approach of literature review and case analysis to systematically examine the current state of digital marketing and its influence mechanisms on consumer decision-making. T...

A Study on Effectiveness of Digital Marketing in E- Publishing Company

Niraimaaran S · Dr. M John paul

Digital marketing, similar to Internet and electronic marketing, involves using digital media like the web, email, and interactive TV to manage and execute marketing strategies. This study aims to measure customer satisfaction with digital marketing in an E-Publishing company. Data was collected from 150 respondents th...

Implementasi Digital Marketing dalam Efisiensi Biaya Pemasaran pada UMKM Pondok Ayam Kremes Rizki Palembang

null Didi · Elsa Sayyidina Aulia

Implementasi digital marketing pada UMKM penting untuk dilakukan karena UMKM masih belum efektif dan efisien dalam memasarkan produk atau jasa. Digital marketing menjadi alternatif yang lebih terjangkau, sehingga dapat meningkatkan efisiensi biaya pemasaran. Kegiatan Kuliah Kerja Lapangan (KKL) ini bertujuan untuk meng...

Study on artificial intelligence driven digital marketing strategies for cultural and creative enterprises

Zihuan Wu

Currently, artificial intelligence (AI) technology is developing rapidly and has been applied across numerous fields. In the cultural sector, cultural and creative enterprises constitute a significant part of China's cultural economy and are essential to the contemporary cultural industry. The traditional cultural and...

ANALISIS STRATEGI PEMASARAN YANG EFEKTIF UNTUK MENINGKATKAN MUTU PENJUALAN PADA PRODUK KOSMETIK DI ERA DIGITAL ANALYSIS OF EFFECTIVE MARKETING STRATEGIES TO IMPROVE SALES QUALITY OF COSMETIC PRODUCTS IN THE DIGITAL ERA

Renita Agustina · Muhammad Iqbal Fasa

This study aims to analyze effective digital marketing strategies in improving the quality of cosmetic product sales in the digital era. With the rapid development of technology, digital marketing has become an important instrument for cosmetic companies to reach consumers more widely without geographical limitations....

Pengaruh Digital Marketing terhadap Minat Beli Konsumen pada Produk Kecantikan Make Over

null Agita Rifdah NabilahJaya · null Dede R Oktini · null Septiana Ayu Estri

Abstract. This research focuses on digital marketing variables and purchase intention. The purpose of this research is to find out whether digital marketing influences consumer buying interest in Make Over beauty products in the city of Bandung.This type of research used is quantitative research. Quantitative research...

THE INFLUENCE OF TRADITIONAL MARKETING AND DIGITAL MARKETING STRATEGIES ON PURCHASE INTENTION OF TABUNGAN EMAS PRODUCTS AT PT. PEGADAIAN, BITUNG

Purba, Marganda Nevira · Wangke, Shinta J.C.

This study aims to analyze the influences of traditional and digital marketing strategies on purchase intention in Tabungan Emas products at PT Pegadaian Bitung. Through a quantitative approach, data was collected from 100 respondents consisting of Pegadaian customers who are active in social media and have age criteri...

Digital Marketing

Afriana Ajeng Nur Latifah

Dokumen yang di upload adalah tugas-tugas untuk bootcamp digital marketing

Advantages and Conditions of Digital Marketing

Kai Schleutker · Lasse Lehtonen