Buscador de Tesis y publicaciones académicas

PENGARUH DIGITAL MARKETING DAN ELECTRONIC WORD OF MOUTH TERHADAP TINGKAT PENJUALAN HB COLLECTION DI SHOPEE

Neng Santi · Yunika Komalasari · Wulan Yuliyana

Digital marketing is a marketing strategy carried out online to increase the visibility and attractiveness of products, while electronic word of mouth is informal communication between consumers via digital media that can influence purchasing decisions. This research aims to find out the picture of digital marketing, e...

Devising a measure of effectiveness applicable to digital marketing

Autoría no especificada

Pengaruh Digital Marketing System, Terhadap Daya Saing Penjualan Susu Kambing Etawa

Akh Fawaid

In this research, the researcher wanted to know the influence of sales of goat milk Etawa using Digital Marketing System (Digital Sales system) and know the difference of conventional sales with Digital Marketing System. Easness Aspect of knowing the product, the content of Product, Benefits of product, and accelerate...

Developing and implementing digital marketing strategies of the future: toward improving product quality and competitiveness

Autoría no especificada

The development of tools and technologies of the fourth industrial revolution wave has a direct impact on almost the entire multifaceted space of human activity, and the marketing industry is not an exception. The influence of digital tools on the marketing sphere is undeniable and shapes the modern paradigm of digital...

Penerapan Digital Marketing dalam Meningkatkan Pendapatan Pedagang Bunga di Desa Sidomulyo Kota Batu

Nur Ocvanny Amir · Dewi Mustikawati

Desa Sidomulyo Kota Batu merupakan salah satu sentra produksi yang menghasilkan berbagai macam bunga berkualitas. Namun, selama ini pedagang bunga merasa jangkauan pasarnya belum maksimal, sehingga untuk mengatasi hal tersebut beberapa pedagang bunga di desa tersebut mengembangkan penjualannya dengan menerapkan digital...

STRATEGI MARKETING DIGITAL DALAM MENJAGA KEPERCAYAAN AFFILIATOR (STUDI KASUS BRAND ONIKEO)

Ira Amilia

The development of digital marketing has encouraged brands to utilize various digital communication strategies to build and maintain sustainable relationships with affiliates. Although previous studies have examined digital communication and affiliate marketing, research specifically focusing on digital marketing strat...

ANALYSIS OF DIGITAL MARKETING STRATEGIES IN INCREASING BRAND AWARENESS FOR RETAIL COMPANIES IN BANTEN

Susan Christiani

Digital marketing is becoming a crucial strategy for retail companies in increasing brand awareness amidst increasingly fierce market competition. By optimizing the use of social media, SEO (Search Engine Optimization), content marketing, and other digital platforms, retail companies can reach a wider audience at a rel...

Digital wine marketing: Social media marketing for the wine industry

Viana, Natália Andrade

The wine industry recognizes the increasingly relevant role of digital marketing as a valuable and appropriate tool to reach (adult) consumers. This paper intends to trace a brief analysis about Digital Wine Marketing and Social Media Marketing contribution for the Wine Industry to increase brand awareness and sales an...

Revolusi Pemasaran UMKM: Studi Komprehensif tentang Implementasi Pemasaran Digital dan Model Agritesting Marketing

Kumbara Kumbara · Mega Amelia Putri

Upaya peningkatan ekonomi di sektor UMKM dapat dilakukan melalui pemahaman terhadap ekosistem digital yang mencakup konektivitas digital hingga tertuju pada pembinaan digital. Adanya ide gagasan ini bertujuan untuk Menganalisis kebutuhan UMKM dalam upaya peningkatan pemasaran produk melalui penyediaan sistem digital ma...

Digital Marketing Strategy for Sustainable Performance of MSMEs: Literature Review

Raditya Setiawan · Panggah Tuhu Prasetyo · Ahyar Yuniawan

The development of digitalization has opened up great opportunities for Micro, Small and Medium Enterprises (MSMEs) to improve business performance sustainably through the adoption of digital marketing strategies. The study explores key themes such as influence analysis methods, the role of digital marketing in improvi...