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In recent times, marketing products has taken a new dimension and also become a greater challenge. Rapid and steep growth of technology like mobile, internet, and TV has opened new avenues for producers to advertise and market their products to have maximum and far reaching impact. Digital marketing involves the promot...
Millennial generation loyalty to a product needs to be supported by a strategy that leads to digitalization and innovation. Evidence of the effect of digital marketing, entrepreneurial marketing on customer satisfaction is tested in this study. The effect of intervening consumer satisfaction on the relationship between...
The rapid growth of social media has driven significant transformations in digital marketing practices and modern marketing management. Social media is no longer used solely as a promotional tool but has evolved into a strategic platform for brand building, consumer engagement, and market expansion, particularly for Mi...
Leandro Pereira · Daniel Tomás · Álvaro Dias · Renato Lopes d · y 2 más
Recent technological advances have allowed the growth of digital marketing, creating the challenge of big data. AI emerges to deal with this paradigm and marketing becomes a natural beneficiary, as it takes advantage of data in its processes. This research aims to evaluate the potential impact of AI on digital marketin...
MarketingArtificial intelligenceDomínio/Área Científica::Ciências Sociais::Economia e GestãoDigital marketing
Luh Komang Candra Dewi · Suwignyo Widagdo · Luh Kadek Budi Martini · Ida Bagus Raka Suardana
Penelitian ini bertujuan untuk mengetahui dan menganalisis pengaruh digital marketing dan custumer relationship marketing terhadap pembentukan brand image pada sebuah hotel di Bali, mengetahui dan menganalisis pengaruh brand image terhadap keputusan wisatawan di sebuah hotel di Bali, dan pengaruh digital marketing terh...
brand imageEconomics as a scienceeconomics and businesssocial sciences
null Muhammad Sulthan As’ad Atmanagara · null Dewi Khrisna Sawitri
This study aims to analyze the effectiveness of marketing strategies employed by B21 Digital Printing in enhancing customer engagement. The use of social media has been widely adopted by many entrepreneurs in the digital business era as a marketing tool. This research uses qualitative methods with approaches such as da...
This research investigated the relationship between digital marketing, customer relationship marketing (CRM), and online purchase intention among Facebook Live customers in Thailand. The online survey was distributed and collected data from 355 Facebook Live customers in Thailand by convenience sampling adopting the qu...
Dhenyarina Hartawaty · Meita Pusa Dewi · Vida Sholihah · Nur Syafaah
<em><span>The world of marketing is currently increasingly advanced with the existence of digital marketing, which is a form of marketing by utilizing the internet both in promotions and transactions. The use of digital marketing allows marketing reach to be wider and more efficient so that it can increase sales result...
economics and businesssocial sciences3. Good health
Imelda Debby Christina · null Fenni · Devia Roselina
A rapid internet development and its function has become one of the most important technologies in the world since it is very influential for human life. Considering this, one of the paid television companies makes an integrated marketing communication using internet as a tool for promoting its product. This study aims...
economics and businesssocial sciencesManagement. Industrial managementdigital marketing
The aim of the thesis was to help Mixmart expand its social media marketing for better online market-ing communication. The objective of this thesis was to create a digital brochure for Mixmart to en-hance the engagement on social media and expand its online presence. Mixmart is a grocery store lo-cated in Pietarsaari,...
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