Buscador de Tesis y publicaciones académicas

Factors Influencing the Effectiveness of Digital Content Marketing among Consumers in Malaysian SME Food and Beverage Businesses

Nur Qhairunnisha Binti Zamree · Dr. Nurul Zarirah Binti Nizam

Digital content marketing has become an essential strategic tool for small and medium-sized enterprises (SMEs) in Malaysia’s food and beverage (F&B) sector, enabling businesses to enhance consumer interaction, strengthen brand visibility, and improve market competitiveness through digital platforms. Despite the increas...

Implementing of digital models in marketing, impact and perspectives

Nino Tchanturia · Rusudan Dalakishvili · Zurab Mushkudiani · Ekaterine Gulua

The paper aims to study digital marketing models and their impact. Partly in response to the new digital age and partly due to the emergence of new marketing methods. Companies need to use different models to control their digital marketing plans. Due to the growing need for digital marketing models, they have investig...

Анализ влияния цифровой трансформации на маркетинговые стратегии и процессы

Darenskikh, E. · Emelyanova, E.

The article is devoted to the analysis of the impact of digital transformation on marketing strategies and processes. The article considers the following aspects: - Factors of digital transformation affecting marketing; - Advantages and disadvantages of digital transformation for marketing; - Basic digital marketing to...

Chapter 16: The Latest AI Trends in Digital Marketing

Autoría no especificada

DIGITAL MARKETING

Marlina, L. (Leni ) · Yudhi, Ardiana D. P. (Dewa ) · Rini, N. K. (Neneng ) · Novianti, A. (Ahisa ) · y 9 más

Internet telah menjadi faktor yang paling mempengaruhi perubahan budaya, ekonomi dan sosial yang terlihat pada abad ke-21. Cara manusia dalam berbicara, berkomunikasi, bertindak, dan mengambil keputusan sudah banyak berubah dengan kehadiran teknologi digital, demikian juga halnya dengan pemasaran. Seiring dengan kemaju...

Marketing Minor League Sports in the Digital Age

Bonnie Tiell

Chapter 1: The Role of AI in Digital Marketing

Autoría no especificada

Digital Marketing Plan for Beautyko Import Oy to Expand Its Online Store to Sweden

Hyyppä, Jenna

The objective and outcome of this thesis project were to give recommendations for Beautyko Import Oy on gaining brand awareness, online presence, and customers in Sweden. Beautyko Import is a Finnish e-commerce company planning to expand its B2C business by opening an online store to Sweden. The theory section introduc...

Understanding Digital Marketing Strategy

Pinaki Mandal

Digital Marketing Strategy highlight on how the digital technologies make marketing more effective because they allow forindividual attention, better campaign management, and better product, marketing design, and execution. This article does not ignore thefundamental theories of marketing but emphasizes their usefulnes...

Digital asset management in marketing communication logistics

Gyöngyi Kovács

Digital asset management as a technology for handling electronic material is used in different contexts for various technical purposes. Explores the effects of this technology on the marketing supply chain, being a new application area of digital asset management solutions. A conceptual framework is provided to describ...