Buscador de Tesis y publicaciones académicas

Analysis, Design and Implementation of a Digital Marketing Strategy for Ecommerce

Bernhart Farras Sukandar · Maulahikmah Galinium · Panji Mukadis

This paper is an Analysis, Design and Implementation of a Digital Marketing Strategy for eCommerce. Marketers are faced with new challenges and opportunities within this digital age. Digital marketing is the utilization of electronic media by the marketers to promote the products or services into the market. The main o...

Upgrading Digital Marketing Strategy: Strategic Platform for Digital Marketing

Autoría no especificada

The Automotive Industry's Digital Marketing: A Comparison of Traditional and Digital Marketing Techniques

L. Kadrkhuja Djuraxodjaevich Boboev · Ulugbek Rustamovich Khalikov · Dilshod Anvarjonovich Ismailov

Digital Marketing Mastery

digital marketing

TURNING DIGITAL MARKETING CAPABILITIES INTO MARKET SUCCESS: THE MODERATING ROLE OF MARKET ORIENTATION AMONG JORDANIAN EMERGING BRANDS

NAWWAF HAMID SALMAN ALFAWERH · MAHMOUD ALLAHHAM · MOHAMED BALLA MOHAMED ELFAKI · SALEH IRSHIDAT

Abstract This study examines the impact of digital marketing capabilities on customer engagement among Jordanian emerging dairy brands, while investigating the moderating role of sustainable marketing orientation. The study conceptualizes digital marketing capabilities through three dimensions: digital customer analyti...

PENINGKATAN DAYA SAING DAN KEBERLANJUTAN USAHA KECIL DI MERUYA SELATAN MELALUI PELATIHAN DIGITAL MARKETING

Mirza Zulkifli

AbstrakBelum banyaknya Para usaha kecil di Meruya Selatan yang menggunakan Tools Digital Marketing dalamaktivitas pemasaran, Sehingga perlu dilakukan Pelatihan Digital Marketing agar meningkatkanPengetahuan dan keterampilan penggunaan beberapa tools Digital Marketing serta meningkatkan frekuensiPenggunaan tools digital...

The Development of Frameworks to Implement Digital Marketing Strategies

Frigenti, Pietro Paolo

Marketing priorities and digital tactic effectiveness: A business strategy perspective

Eric M. Olson · Andrew J. Czaplewski · Kai M. Olson · Thomas J. Aicher

Digital marketing has emerged as a key component of marketing strategy and by extension has become an important source of competitive advantage for the firm. Firms adopt digital marketing strategies and tactics to address specific marketing priorities (eg sales growth, brand building etc). Digital marketing strategies...

Global Marketing Strategy in Digital Era: Analysis The Use of Digital Marketing

null Fitria Rahmadhani · null Zidan Maulana · null Muhammad Raviandra Antares · null Mohamad Zein Saleh

This article discusses global marketing strategies in the digital age, with a focus on the application of digital marketing. In the introduction, the phenomenon of digital marketing is explained as an important tool in reaching a vast global market. While many companies have successfully used digital marketing, others...

Business-to-business Digital Marketing Strategy: Case company X

Korhonen, Leila

The need for this thesis arises from the history and current situation of digital marketing in the commissioning company. The digital marketing has been separated marketing function that was rapidly organized when digital transformation begun to enter the HVAC (heating, ventilation and air conditioning) and infra busin...