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The proliferation of digital marketing technologies has significantly transformed the landscape of consumer engagement across various industries. The health insurance sector, traditionally reliant on direct sales and agent-grounded interactions, is increasingly espousing digital marketing strategies to draw in and keep...
This study explores digital platforms' ability to promote sustainable marketing strategies and how they might spur corporate expansion while encouraging social and environmental responsibility. Organizations are using online channels to execute eco-friendly marketing strategies, involve consumers in sustainability init...
The digital marketing phenomenon—the increase of online advertisements—is significantly changing consumption behaviors. However, Muslim consumption activities have certain limitations based on Islamic principles, such as consuming halal products only. Aiming to explore Muslim customer experiences with halal cosmetics c...
There have been changes in many facets of human life due to technology’s ever-accelerating development. All human affairs and everyday tasks can now be made simpler thanks to technological advancements; the marketing and product sales industry is just one example. These days, technology can help to simplify marketing;...
economics and businesssocial sciences8. Economic growth
Digital marketing is a marketing strategy that most businesses use today. Digital marketing, which has a dynamic structure with the tools it uses, also evolves to appeal to every customer base. However, the fact that not everyone is always online is one of the biggest reasons companies still use traditional marketing....
Traditional Marketingeconomics and businesssocial sciencesDigital Marketing
Galih Dwi Nugraha · Muchamad Hamdani · Syaiful Anwar · Yasnimar Ilyas · y 1 más
Background: Digital marketing is a way to increase sales. Digital marketing in Micro, Small, and Medium Enterprises has not been maximized. UMKM Roemah Radjoet still uses conventional marketing. Objective: Increase students' understanding of marketing and help increase sales. Method: Carry out digital marketing trainin...
Marketing is a dynamic concept. It adapts according to the current market trends. It has become a multidimensional aspect, ever since people have started to realize its importance. First developed as the Production Concept (from the beginning of capitalism), which fixated on the production of goods only. Today, it majo...
This study investigates the challenges faced in digital marketing transformation within vocational education at Politeknik LP3I PSDKU Campus Padang. The problem stems from traditional marketing methods being less effective in attracting prospective students in a digital era. Employing the Software Development Life Cycl...
Several months have passed, the Indonesian economy has weakened due to the Covid-19 pandemic. The number of people who are positive for Covid-19 is increasing, while the community's economic strength is weakening. One strategy that can be utilized by MSMEs is the use of technology in marketing or digital marketing. Thi...
economics and businesssocial sciences3. Good health
Assistant Professor Ms. Swathi .M · Mr. Boobalan.S
This study examines the impact of digital marketing on small retailers operating in a rapidly evolving business environment. Using a descriptive research design with a structured questionnaire administered to 100 small retail business owners, the research investigates how digital marketing tools including social media...
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