Buscador de Tesis y publicaciones académicas

How Marketing Gain Benifites in the Digital Age

Xinying Li · Chenglin Li · Canyi Zhang · Jingchao Sui · y 1 más

With the advent of the digital age, the ecological environment of marketing has undergone profound changes. Traditional marketing methods are no longer able to meet the diverse and personalized needs of modern consumers, and digital marketing has emerged as a new way for enterprises to gain competitive advantages and b...

Is Marketing in the Digital Era Losing its Magic?

Simkin, L. · Dibb, S. · Quinn, Lee · Canhoto, A.

Digital Marketing and Sustainability: A Commerce Perspective

Deshmukh, Archana Keshavrao

Digital marketing has transformed the way businesses promote products and interact with customers. At the same time, sustainability has become a key objective for organizations seeking long-term growth and environmental responsibility. The integration of digital marketing with sustainable business practices enables org...

Digital Marketing Training through Copywriting Techniques And SEO for Social Forestry Business Groups Bungo Residential Office

Nanik Istianingsih · Ariyanto Muhammad · Zulkifli Zulkifli · Delvita Juniarsih · y 1 más

In today's technological era, digital marketing is one of the keys to running a successful business. Digital marketing implementation includes scriptwriting techniques and search engine optimization (SEO). Through the implementation of this activity, forestry business groups will be trained to know, understand, and app...

Impact of Digital Marketing on Small Businesses

null Dr. S. Alexander

Over the past few years, digital marketing has emerged as a necessary resource that any small business aims to survive in the world that is becoming highly competitive. This paper will provide an insight on the enormous effect of digital marketing on small business growth and sustainability, especially in regard to cus...

A Research on Future of Digital Marketing in the Era of 5G

Ms. Komal Vikas Mane

The Paper has been written to research on future of Digital Marketing through 5GNetwork .This paper explores the future growth of 5G and the opportunities that it can create for Digital Marketers around the world. The paper also includes an in-depth analysis of how 5G will impact various digital marketing channels. It...

A Student's Handbook For Digital Marketing Strategies

Research, Institute of Legal and Policy

In the dynamic world of digital marketing, success relies on adeptly navigating diverse online tools and platforms. Digital marketing strategically uses online channels to connect with a specific audience, engaging potential customers through various touchpoints to drive actions like purchases or form completions. Key...

DIGITAL BUSINESS LITERACY AND PRODUCT INNOVATION AS DRIVERS OF MSME SUSTAINABILITY: THE MODERATING ROLE OF DIGITAL MARKETING

null Enjat Sudrajat · null Verliani Dasmaran

This study aims to analyze the influence of digital business literacy and product innovation on the sustainability of MSMEs in Pandeglang Regency, with digital marketing as a moderating variable. Data were obtained from 390 MSMEs through a survey using a Likert-scale questionnaire and analyzed using the Structural Equa...

The use of digital analytics for measuring and optimizing digital marketing performance

Järvinen Joel

Demonstrating the monetary outcomes of marketing is no longer considered a virtue but a necessity by the top management. Marketers are increasingly held accountable for their actions, yet most marketers struggle in their attempts to measure marketing performance. The emergence of digital analytics tools (e.g., Web anal...

Entrepreneurial marketing orientation: the influence on the adoption and use of digital marketing technology in small tourism businesses.

Wolfenden, Sarah

Digital marketing technology has become an integral part of modern society and has changed communication between businesses and their customers; a change that is rooted in the speed of the evolution of digital technology and its adoption by consumers and businesses. Tourism customers are increasingly using mobile and o...