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Esta investigação teve como objetivo principal perceber a importância do Inbound Marketing para as empresas e profissionais de marketing digital que promovem os seus produtos/serviços e mensurar os resultados obtidos. Pretendeu-se também perceber quais os obstáculos à aplicação das estratégias de Inbound Marketing e se...
Digital marketingeconomics and businesssocial sciencesOutbound marketing
Iful Rahmawati Mega · Zabila Hariska · Sindi Ayu Indriyani · Rafton Fardisi · y 7 más
In the business world, marketing is a crucial aspect that cannot be overlooked. With the advancement of technology, marketing strategies have evolved towards a more modern approach. The villagers of Guntung still lack understanding of digital marketing, resulting in limited exposure of their products beyond their local...
In order to meet the trend of digital transformation and build a marketing system for agricultural products in the form of platform economy, this paper adopts the literature research method to analyze the coupling of the two concepts of platform economy and agricultural products marketing under the framework of digital...
2. Zero hungereconomics and businesssocial sciences
The rapidly emerging digitalization in economy is challenging the relevance of existing marketing practices and a radical design of the marketing curriculum consistent with the emerging student and business needs of the 21st century is required to remain relevant to our students and to the ultimate consumers of our out...
Campaner, Jonnicko · Dichos, Jill Doreen · Ibarola, Precious Yllana · Vallejos, Christine Jane · y 1 más
This research examines the relationship between digital marketing practices—Advertising, Content Marketing, Influencer Marketing, Inclusive Marketing, and Social Media Marketing—employed by cosmetic brands and the self-esteem of college students. It aims to identify which practices are most effective in enhancing self-...
Cosmetics BrandsCollege StudentsCebu Cityeconomics and business
The global market of online business education is developing at incremental pace in the recent years. The local online education providers are facing the challenge of competing and expanding in the digital environment. The study is conducted to research the digital marketing area in Finland and identify the digital mar...
Marketingsocial sciencesDegree Programme in International BusinessSocial media
Luh Linna Sagitarini · Ketut Sumadi · I Made Arsa Wiguna · I Ketut Gde Juli Suarbawa
Tourism destinations require effective communication and digital capabilities to compete. This study investigates the causal relationships among integrated marketing communication, human resource competency, digital marketing utilization, and brand awareness destination within the tourism sector. Framed by the Resource...
This study aims to analyze the influence of Artificial Intelligence (AI) and influencer marketing on the effectiveness of Digital Marketing campaigns with Customer Engagement as a mediating variable in creative agency startups in Greater Jakarta. This study uses a quantitative approach with a survey method of 156 creat...
(General Background) In the era of Industry 4.0, digital marketing has become a transformative force that reshapes how businesses communicate and engage with consumers. (Specific Background) Within Indonesia’s perfume industry, local brands such as SAFF & Co face growing competition and rely heavily on digital strategi...
The emergence of voice-enabled technology is revolutionizing how consumers search, interact, and shop online. Voice Search Optimization (VSO) has become a crucial component of digital marketing strategies, enabling brands to meet the growing demand for hands-free, conversational, and immediate information access. This...
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