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126.528 resultados para «marketing digital»

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Tesis de maestría 2018 Acceso abierto

Estudo exploratório sobre a aplicação de estratégias Inbound Marketing pelas empresas e pelos profissionais de marketing digital

Menezes, Rui Guilherme Lobarinhas Afonso Bessa

Esta investigação teve como objetivo principal perceber a importância do Inbound Marketing para as empresas e profissionais de marketing digital que promovem os seus produtos/serviços e mensurar os resultados obtidos. Pretendeu-se também perceber quais os obstáculos à aplicação das estratégias de Inbound Marketing e se...

Digital marketing economics and business social sciences Outbound marketing
  • Portugal
  • Portuguese
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Artículo 2024 Acceso abierto Revisado por pares

Digital marketing training to optimize the marketing of UMKM products for Guntung village community

Iful Rahmawati Mega · Zabila Hariska · Sindi Ayu Indriyani · Rafton Fardisi · y 7 más

In the business world, marketing is a crucial aspect that cannot be overlooked. With the advancement of technology, marketing strategies have evolved towards a more modern approach. The villagers of Guntung still lack understanding of digital marketing, resulting in limited exposure of their products beyond their local...

social sciences education
  • Universitas Muhammadiyah Magelang
  • DOI: 10.31603/ce.11947
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Artículo 2023 Acceso abierto Revisado por pares 2 citas

Exploring the Road of Digital Transformation of Agricultural Marketing Based on the Perspective of Platform Economy

Jiaxian Chen · Yu Zhang · Rixin Zhang

In order to meet the trend of digital transformation and build a marketing system for agricultural products in the form of platform economy, this paper adopts the literature research method to analyze the coupling of the two concepts of platform economy and agricultural products marketing under the framework of digital...

2. Zero hunger economics and business social sciences
  • Global Science Publishing Pty. Lte.
  • DOI: 10.58195/emi.v2i1.53
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Artículo 2021 Acceso abierto

DIGITAL MARKETING: CURRENT TRENDS IN INDIA

DIGITAL MARKETING: CURRENT TRENDS IN INDIA

The rapidly emerging digitalization in economy is challenging the relevance of existing marketing practices and a radical design of the marketing curriculum consistent with the emerging student and business needs of the 21st century is required to remain relevant to our students and to the ultimate consumers of our out...

radical design, curriculum audit, marketing curriculum 4. Education social sciences education
  • Zenodo
  • English
  • DOI: 10.5281/zenodo.7791386
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Artículo 2024

The Digital Marketing Practices of Cosmetic Brands in Enhancing the Self-Esteem of College Students in Cebu City

Campaner, Jonnicko · Dichos, Jill Doreen · Ibarola, Precious Yllana · Vallejos, Christine Jane · y 1 más

This research examines the relationship between digital marketing practices—Advertising, Content Marketing, Influencer Marketing, Inclusive Marketing, and Social Media Marketing—employed by cosmetic brands and the self-esteem of college students. It aims to identify which practices are most effective in enhancing self-...

Cosmetics Brands College Students Cebu City economics and business
  • A.L. Publ
  • English
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Other 2018 Acceso abierto

Digital Marketing Plan for Online Business Education Provider : Case study of Transekspertti Oy

Tabrissova, Veronika

The global market of online business education is developing at incremental pace in the recent years. The local online education providers are facing the challenge of competing and expanding in the digital environment. The study is conducted to research the digital marketing area in Finland and identify the digital mar...

Marketing social sciences Degree Programme in International Business Social media
  • Yrkeshögskolan Arcada
  • Finland
  • English
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Artículo 2026 Acceso abierto Revisado por pares

Integrated Marketing Communication and Human Resource Competency on Brand Awareness Destination through Digital Marketing Utilization

Luh Linna Sagitarini · Ketut Sumadi · I Made Arsa Wiguna · I Ketut Gde Juli Suarbawa

Tourism destinations require effective communication and digital capabilities to compete. This study investigates the causal relationships among integrated marketing communication, human resource competency, digital marketing utilization, and brand awareness destination within the tourism sector. Framed by the Resource...

economics and business social sciences
  • Institut Bisnis dan Informatika Kesatuan
  • DOI: 10.37641/jimkes.v14i3.4994
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Artículo 2026 Acceso abierto Revisado por pares

AI, influencers, and digital marketing effectiveness: Customer engagement in Jabodetabek creative agency startups

Moh. Amin Iskandar · Ratlan Pardede

This study aims to analyze the influence of Artificial Intelligence (AI) and influencer marketing on the effectiveness of Digital Marketing campaigns with Customer Engagement as a mediating variable in creative agency startups in Greater Jakarta. This study uses a quantitative approach with a survey method of 156 creat...

  • Privietlab
  • DOI: 10.55942/jebl.v6i4.2162
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Artículo 2025 Acceso abierto Revisado por pares 1 cita

Digital Marketing and Product Quality Shape Perfume Purchase Decisions

Della Sari · Indah Respati Kusumasari

(General Background) In the era of Industry 4.0, digital marketing has become a transformative force that reshapes how businesses communicate and engage with consumers. (Specific Background) Within Indonesia’s perfume industry, local brands such as SAFF & Co face growing competition and rely heavily on digital strategi...

economics and business social sciences
  • Universitas Muhammadiyah Sidoarjo
  • DOI: 10.21070/acopen.10.2025.12480
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Artículo 2025 Acceso abierto Revisado por pares

Voice Search Optimization: The Future of Digital Marketing

Mr. Yash Sunil Ingole

The emergence of voice-enabled technology is revolutionizing how consumers search, interact, and shop online. Voice Search Optimization (VSO) has become a crucial component of digital marketing strategies, enabling brands to meet the growing demand for hands-free, conversational, and immediate information access. This...

social sciences other social sciences
  • Edtech Publishers (OPC) Private Limited
  • DOI: 10.55041/ijsrem45000
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Resultados provistos por OpenAIRE, la infraestructura europea de ciencia abierta. Tesis y Másters Colombia no aloja ni distribuye estos documentos: cada enlace lleva al repositorio de origen.

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