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Aisyah Dwityas, Nindyta · Mulyana, Ahmad · Hesti, Sri · Briandana, Rizki · y 1 más
Purpose: The purpose of this study is to investigate the implementation of digital marketing communication strategy employed by Kompas Media Nusantara the Indonesian biggest news company in increasing the number of paid news portal users for Kompas.id. Design/Methodology/Approach: The methodology used a case study by a...
media and communicationssocial sciencesNews Web sites -- IndonesiaInternet marketing
Trukan Sri Bahukeling · Arif Imam Suroso · Agus Buono · Popong Nurhayati
The development of digital marketing continues to grow and increase rapidly. Strengthening digital marketing by SMEs encourages marketing alliances with other parties. Simultaneously, the digital marketing alliance literature accumulated with this growth, but research is still few and not consistently integrated. SMEs...
HF5001-61829. Industry and infrastructureeconomics and businesssocial sciences
The use of E-commerce as a marketing channel has rapidly expanded, prompting organizations to better understand the influence of Digital marketing on Brand awareness. This research adopts a qualitative approach to explore consumers' perceptions and experiences regarding digital marketing strategies implemented by E-com...
The growing digitalization of communication has brought about a paradigm shift in the way brands engage with consumers, making social media and digital marketing the key drivers of brand engagement. This paper investigates the strategic use of digital media to increase brand visibility, customer interaction, and relati...
The role of digital marketing strategies is pivotal in enhancing the enrollment of new students. This study explores the impact and effectiveness of employing digital marketing techniques to augment the recruitment of new participants within educational institutions, specifically focusing on Pondok Pesantren Al-Manaar...
The purpose of this research was to analyze the impact of digital marketing on consumer buying behavior, consumer purchasing decisions, and brand popularity. The aim of the results is to provide the importance of digital marketing in the current business environment. The current research adopted a quantitative research...
other engineering and technologiesengineering and technology
Rozaliana Rozaliana · Muhammad Azzahari · Ibnu Khaldun
The development of digital technology has changed the way micro, small, and medium enterprises (MSMEs) market their products and build relationships with consumers. Digital marketing is one of the main strategies in increasing brand awareness and consumer loyalty. This study aims to analyze the effectiveness of digital...
O Marketing Digital e o Turismo são duas áreas que se interligam de diversas formas. Contudo, as consequências podem ser completamente distintas, consoante o tipo de interligação que se cria. Apesar do Marketing Digital poder ser uma ferramenta extremamente útil, é necessário conhecer detalhadamente tudo o que envolve....
Turismo ruralPortugal continentalDigital marketingMainland Portugal
The marketing industry is constantly evolving as digital technology and their applications spread. Consumer behavior, company structures, marketing approaches, and competitive capacities are all impacted by this shift. For large and medium-sized businesses, digital technology has made them more competitive than competi...
other engineering and technologiesengineering and technology
null Nurhidayah Nurhidayah · null Andri Nofiar. Am · null Larbiel Hadi
Micro, Small, and Medium Enterprises (MSMEs) play a significant role in supporting Indonesia's economic growth; however, many still face challenges in utilizing digital technology for marketing activities. Kebab Zannah MSME in Bengkalis Regency primarily relied on word-of-mouth promotion, resulting in limited market re...
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