Buscador de Tesis y publicaciones académicas

Leveraging Digital Marketing for Social Activism: A Case Study of Plight Club

Chris Bushell

In the contemporary digital landscape, grassroots movements and activist organizations are increasingly turning to digital marketing strategies to amplify their message and mobilize supporters. This essay presents a case study of Plight Club—a movement dedicated to challenging societal injustices and promoting sustaina...

Digital Marketing : Tools, Trends and Perspectives

Polishchuk, Iryna · Dovhan, Yuriy · Yakushevska, Oksana · Dovhan, Larysa · y 2 más

The article highlights the issues of modern marketing-oriented business response to new challenges associated with the rapid development of information and digital technologies and digitalization of the population. The purpose of the article is to highlight the results of researchers' approaches to understanding and co...

Content Marketing: Shaping the Future of Digital Marketing

S. Arunaa · M. Sivakumar

During the wake of the COVID-19 pandemic, the importance of digital marketing as a key component of organisational marketing strategies significantly increased worldwide. An important aspect of digital marketing is content marketing, which plays a dynamic role in shaping an organisation’s online presence. With the rise...

Implementasi Digital Marketing pada UMKM Donat Kekinian (Rasadonat) dalam Upaya Membangun Strategi Pemasaran

null Mohammad Ridho Permana · null Dira Ernawati

Digital Marketing is a marketing or promotional technique for a product through digital media or the internet which aims to attract consumers or potential consumers quickly and massively. In an era that is all digital and is increasingly developing over time, implementing digital marketing will be a very effective mark...

A redução de custos implementando o marketing digital e sua viabilidade diante do marketing tradicional

Elias Fornazari Garcia

O Marketing digital é o futuro para o Marketing tradicional que acaba dias seus meios de divulgação ficam mais obsoletos. O objetivo deste trabalho é analisar a redução de custos utilizando o Marketing digital para saber se este tipo é viável ou não, e qualificar as vantagens e desvantagens deste tipo de Marketing, ou...

THE EFFECT OF DIGITAL MARKETING ON INCREASE IN THE COMPETITIVENESS OF DOMESTIC BUSINESS

Svitlana Suvorova · Yuri Karpenko

The purpose of the article is to highlight the specifics of the impact of digital marketing on increasing the competitiveness of domestic business from a practical perspective. It was determined that digital marketing in the context of increasing business competitiveness is a new stage in the development of marketing a...

Martechs and Digital Marketing+ (Types of Digital Marketing)

Hashem Aghazadeh · Mozhde Khoshnevis

Pengaruh Literasi Digital Terhadap Literasi E-Marketing Pada Petani

Vinira Hesta Fharaz · Nunung Kusnadi · Dwi Rachmina

E-marketing has various advantages and can be used as an alternative for marketing. However, the use of e-marketing in the agricultural sector is still low even though the agricultural sector has the potential to be developed in the form of e-marketing. The use of e-marketing requires farmers to have the ability to mas...

Digital Marketing

Dr. C. Senthilkumar

“Digital Marketing” is a comprehensive guide covering all the fundamentals of digital marketing, including SEO, PPC advertising, social media marketing, email marketing, and content marketing. The book explains how to set digital marketing goals, understand search engines, optimize keywords, create effective ad copy, e...

PELATIHAN DIGITAL MARKETING DAN GLOBAL MARKETING UNTUK SEGMEN PASAR BARU DALAM MERAIH PASAR GLOBAL PADA UMKM BANDUNG

Rachmawati, Mariana · Pratminingsih, Sri Astuti · Mariana, R. Adjeng · Brahmana, Sunardi. S · y 2 más

Digital marketing memiliki manfaat untuk perkembangan bisnis agar dapat bersaing di pasar yang lebih luas. Digital marketing bukan hanya sekedar tren, akan tetapi memiliki manfaat yang sangat luas bahkan dapat mempopulerkan sebuah usaha rumahan dengan lebih mudah sehingga mendorong tren berbisnis dari rumah. Pelatihan...