Buscador de Tesis y publicaciones académicas

Comparative Analysis of Television and Email as Digital Marketing Channels Through a Case Study

Elizabeta Mitreva · Marija Tasev · Dzevat Kicara

This paper presents the research of findings regarding the traditional and digital forms of marketing today. The principal goal of the research is to demonstrate the advantages of digital marketing through a case study related to a dominant player in the field of email marketing as a digital marketing channel. In this...

A influência do Marketing Digital na satisfação do consumidor

Natal, José Pedro Fonseca

O marketing tem vindo a sofrer constantes inovações, sendo que “marketing digital” é uma expressão que cada vez mais se tem vindo a tornar popular até porque vivemos na Era Digital. Segundo um relatório da ONU, em janeiro de 2021 cerca de 50% da população mundial utilizava a Internet, o que demonstra o elevado crescime...

PELATIHAN DIGITAL MARKETING GUNA MENINGKATKAN VOLUME PENJUALAN KEDAI SYANTIK di DESA SUKOREJO KABUPATEN NGANJUK

Ika Puspitasari Dyah Rahmadhani · Purbowo Purbowo · Tiara Ayu Nugraha Putri · Irzaq Galuh Pranata · y 1 más

Pelatihan Digital Marketing yang dilaksanakan di Kedai Syantik Desa Sukorejo Kabupaten Nganjuk merupakan bentuk representasi Tri Dharma Perguruan Tinggi dalam pelayanan kepada masyarakat. Dalam pelatihan ini, dilakukan Analisa permasalahan terkait cara pemasaran produk menggunakan sarana digital guna meningkatkan volum...

IMPROVING THE LOCAL ECONOMY THROUGH EMPOWERING MSMES IN DIGITAL MARKETING IN DOMBO VILLAGE, DEMAK

KMT Lasmiatun · Andika Prasetiyawan

Micro, Small, and Medium Enterprises (MSMEs) play a strategic role in stabilizing and driving national economic growth, particularly due to their contribution to employment, productivity improvement, and their ability to survive amid the dominance of large corporations. However, MSMEs still face significant challenges,...

The Role of Digital Marketing on the Performance of Cut Flower Export Businesses in Tanzania: A Case Study of Arumeru District, Arusha

Editha Julius

This study aims to analyze the impact of digital marketing on the performance of cut flower export businesses in Arumeru District, Arusha, Tanzania. The primary focus is on the adoption rate of digital marketing, perceived usefulness and ease of use of digital technologies, and the factors influencing digital marketing...

Customer Engagement Formation in B2B Digital Content Marketing:

Gosuke Nishikawa

FOCUS GROUP DISCUSSION RANCANG BANGUN DIGITAL MARKETING PRODUK FURNITURE BERBAHAN DRUM BEKAS PADA KAMPUNG TEMATIK DRUM BUJANA

Ilham Fauzi Alexander · Abbas Maulana · Nana Supiana · Sucipto Basuki · y 1 más

Focus Group Discussion dilakukan untuk menggali kebutuhan untuk perancangan dan pembuatan digital marketing produk Furniture Drum Bujana yang sampai saat ini belum sistem penjualan yang terstruktur. Penjualan masih dilakukan dari mulut ke mulut dan mengikutsertakan dalam pameran atau even yang diselenggarakan oleh Pemd...

Digital Marketing and Performance of Nigerian Insurance industry: Meditating role of Organizational Culture

null Unachukwu J.C · null Ladokun I.O · null Ayo-Oyebiyi G. T · null Ajiboye F. A

This study examines the mediating role of organizational culture on the relationship between digital marketing and organizational performance with specific reference to the selected insurance companies in Nigeria. A structured questionnaire was used to solicit information from 120 respondents, while path analysis was e...

Penerapan Digital Marketing Sebagai Media Bauran Promosi Pada PT PLN (Persero) UP3 Tanjung Priok Jakarta Utara

Aulia, Sashi Kirana

Promosi dilakukan oleh perusahaan untuk meningkatkan daya tarik pelanggan, yang berpengaruh dalam peningkatan volume penjualan. Salah satu cara paling efektif dalam mempromosikan produk atau jasa adalah dengan menggunakan media digital marketing. PT PLN (Persero) UP3 Tanjung Priok Jakarta Utara merupakan salah satu dar...

DIGITAL MARKETING MANAGEMENT USING ARTIFICIAL INTELLIGENCE BASED ON THE DECOMPOSITION OF MANAGEMENT FUNCTIONS

Yuliia Tataryntseva

The article explores digital marketing management of enterprises using artificial intelligence (AI) based on the decomposition of management functions. The purpose of the article is to study modern practices of using artificial intelligence in digital marketing of enterprises and to delineate them by management functio...