Buscador de Tesis y publicaciones académicas

Digital and Social Media Marketing - Growing Market Share for Construction SMEs

Malesev, Simon · Cherry, Michael

The construction industry has not been an early adopter of social media and digital marketing, due largely to lack of knowledge of and skills in these areas. Nevertheless, effectively deployed, digital and social media marketing can be a disruptive force allowing smaller residential construction companies to build bran...

Key Components of a Digital Marketing Strategy

P. K. Kannan

This chapter focuses on the impact of digitization on marketing strategy. Viewing the outcome of the marketing strategy process in terms of customer acquisition, customer retention, and revenue growth, I focus on the following components of marketing strategy, which have been significantly impacted by digitization – ta...

Formation of A Digital Marketing System in Small Businesses

Kasimova, F. (Fatima)

The article examines the role of digital marketing in small business and entrepreneurship, and examines the factors contributing to the development of small businesses.

Digital and Social Media Marketing Usage in B2B Industrial Section

Järvinen, Joel · Töllinen, Aarne · Karjaluoto, Heikki · Jayawardhena, Chanaka

This study contributes to the emerging B2B digital marketing literature by providing a realistic overview of the usage, measurement practices, and barriers surrounding digital marketing in the era of social media. Investigating 145 B2B firms from various industries reveals that despite the interest in social media, com...

DIGITALNI MARKETING NA PRIMERU POLLEO SPORTA

Štebih, Nika

Diplomska naloga sestoji iz strnjenega opisa in razlage digitalnega marketinga ter njegovih aktivnosti. Podrobneje so definirane digitalne marketinške aktivnosti, ki jih podjetja najpogosteje izvajajo. V diplomski nalogi je, na enem mestu zbranih, kar se da veliko koristnih informacij o digitalnem marketingu. Pod to je...

Penerapan Digital Marketing dalam Mendukung Kegiatan Pemasaran UMKM Multi Sari di Desa Pangkalan Batang

null Herizal Kurniawanto · null Rizqa Arimurti

Multi Sari MSME, located in Pangkalan Batang Village, Bengkalis Regency, produces traditional local products such as fish crackers, shrimp crackers, and sago crackers. Despite having quality products, legal business permits, halal certification, and stable raw material availability, the enterprise still faced limitatio...

Enhancing Human Resource Competencies Through Digital Marketing Training for MSMEs in Majasari, Pandeglang

Urika Urika · Lona Novian

The aim of this study is to evaluate the level of understanding of digital marketing concepts and practices, identify challenges and obstacles in implementing digital marketing, assess the effectiveness of digital marketing training in enhancing human resource knowledge and skills, and evaluate the impact of digital ma...

Digital Marketing Pengaruh Digital Marketing Dan Pilihan Produk Dalam Pengambilan Keputusan Minat Membeli Konsumen Pada Marketplace Tokopedia

Anggit Suryopratomo · Evan Jaelani

Penelitian ini dilakukan untuk mengetahui besarnya pengaruh digital marketing yang terdiri dari media social, website, PPC advertising, dan SEO Search engine optimization terhadap minat membeli konsumen dan pilihan produk pada marketplace Tokopedia. Ruang lingkup penelitian hanya membahas pengaruh digital marketing dan...

STRATEGI DIGITAL MARKETING MELALUI INSTAGRAM OLEH CV. ELECTRA DIAMOND

Indah Suprabawati Kusuma Negara · Kadek Bagus Wira Sujaya

This research aims to determine the digital marketing management carried out by CV. Electra Diamond; obstacles faced by CV. Electra Diamond in doing digital marketing on Instagram; Instagram digital marketing strategy carried out by CV. Electra Diamond in maintaining its business to be sustainable. To find out this, re...

Content Strategy of Digital Marketing

Autoría no especificada