Buscador de Tesis y publicaciones académicas

Ensure Video Game Success with Digital Marketing

Radoslav Baltezarević · Ivana Baltezarević

Digital Marketing as a Catalyst for the Growth of Small and Medium Enterprises (SMEs) in Effurun, Delta State, Nigeria

Joseph E Ekpenyong · Onyekachukwu Gladys Ebulogu · De. Robert Ike Eke

This study examines the role of digital marketing as a catalyst for the growth of Small and Medium Enterprises (SMEs) in Effurun, Delta State, Nigeria. Anchored on the Technology Acceptance Model (TAM), Resource-Based View (RBV), and Resource Mobilization Theory (RMT), the research investigates the influence of four ma...

Cluster Analysis of Consumers Based on Their Perception Towards Digital Marketing

Pooja Pathak

With the rapid expansion of internet usage and the widespread adoption of smartphones, digital marketing has emerged as a dominant force in the business landscape. The increasing reliance on digital platforms for communication, entertainment, and commerce has transformed the way businesses interact with consumers. In t...

Pemanfaatan Linkedin Sebagai Digital Marketing PT Vfirst Komunikasi Indonesia Dalam Membangun Brand Awareness di Indonesia

Dewi Pratiwi

The digital era, provides opportunities for B2B companies to market their products through social media. Social media is one of the digital marketing strategies that are most chosen by business people because it is effective enough to connect with customers so that it can create brand awareness, generate leads, audienc...

Digital marketing in the service of brand and business development

Autoría no especificada

The Influence of Digital Marketing and Product Quality on Customer Satisfaction and Its Implications on Customer Loyalty at Master Jaya Store in Depok, West Java, Indonesia

null Kasmad

Digital marketing currently plays a vital role in introducing a product and directly engaging customers. Digital marketing techniques have considerable potential to enhance customer preferences for purchasing a product, especially among young individuals who tend to readily adapt to digital products. The research is co...

Traditional Marketing Versus Digital Marketing

Pașcalău, Simona-Valentina · Urziceanu, Ramona Mihaela

Today, the digital economy contributes decisively to increasing competitiveness, especially since a digital transformation involves migrating to new technological models, where digital marketing is a key part of the strategies of users’ growth and loyalty. The internet and digital marketing have become important factor...

The Impact of SHEIN’s Content Marketing on Consumer Perceptions in the Digital Marketing Process

Tianhong Huang

With the rapid development of the Internet and digital technology, content marketing strategy has become increasingly important in the field of digital marketing. However, there is insufficient research on how a brand’s digital content marketing affects consumers’ purchase intention, especially among emerging brands. I...

Improving B2B Sales in the Segment of “Bleisure Clients” through Brand-Awareness and Digital Marketing Activities for The Student Hotel

Kendzior, Sergei

The following project-based thesis is focusing on digital marketing. The thesis consists of a theoretical discussion of different types of digital marketing as well as digital marketing planning models and an application of this theoretical framework to an empirical case. The main purpose of this project-based thesis i...

Digital Marketing Awareness Among Rural Entrepreneurs of Jharkhand - A Case Study of Ranchi District

Nivedita Sio · Dr. Julius Aind · r. Ajay Kumar

This research is about the digital marketing awareness among rural entrepreneurs of Jharkhand. Digital marketing has become an integral part of the business, and it is the new-age channel where businesses can promote their products or services through various social media platforms. According to the previous studies, m...