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This study employs the VIKOR method to evaluate and rank digital marketing strategies based on their effectiveness across multiple criteria. The research analyzes five key strategies: Website Analytics, Customer Engagement, Social Media Marketing, Content Marketing, and Email Marketing, assessing their performance in D...
Digital marketing has become an increasingly important component of contemporary marketing strategies, primarily for consumer brands operating in competitive and digitally driven markets. This thesis investigated the effectiveness of digital marketing practices and explored potential development opportunities within th...
case studybrandssocial mediaeconomics and business
O presente trabalho trata-se de um Relatório de Estágio, decorrente do estágio curricular em Marketing Digital que realizei na empresa Newtour, no âmbito do mestrado em comunicação, marketing e publicidade da Universidade Lusófona e tem como objetivo descrever as atividades desenvolvidas no seguimento do estágio. A pri...
In today's business environment, the changes taking place and their speed of spread are related to the digital revolution and the increase in the number of communication channels, the development of social networks and interactive marketing platforms, and many other phenomena that shape new vectors for business. Digita...
media and communicationssocial sciences3. Good health
This project-based thesis focuses on researching and creating a digital marketing plan for a small company in the aromatherapy industry. The aim of this project is to figure out the best methods for online marketing activities in various digital platforms. Additionally, to find out the most effective ways to measure su...
economics and businesssocial sciencesmarketingdigital marketing
Utilizing digital marketing in the industrial era 4.0 can become a new strategy in product marketing activities, by making it easier for businesses to monitor and provide for the needs and wants of potential consumers. On the consumer side, digital marketing is a medium that can make it easier to find a product. Ngepoh...
SMEs form by far the majority of the business community in the Republic of Ireland and they are very diverse and encompass many different sectors and activities. Marketing related expenditure is considered to be significantly costly for most Irish SMEs and it is one of the reasons why SMEs refrain from heavily investin...
Internet9. Industry and infrastructureDigital marketingsocial media marketing
This study examines the impact of digital marketing on the growth of business in Nepal. Growth of business is the dependent variable. The selected independent variables are digital marketing channels, content quality and relevance, marketing strategies, technological infrastructure, and budget allocation. The primary s...
Sheetal Darekar · Ajay Dunghav · Navneet Jain · Kondi Srinija · y 1 más
Growing was digital marketing prior to the pandemic. Digital marketing knowledge and awareness increased, but more slowly. Few large brands considered it essential or a way to reach a wider audience worldwide. Furthermore, because they had smaller marketing budgets, nontraditional startups were the first to experiment...
This document is a product-oriented thesis introducing a digital marketing plan for a Portuguese restaurant called Petiscaria. The commissioning party is located in Hielatahden Kauppahalli, in the centre of Helsinki, which specialises in Portuguese food and beverages. The main objective of the study is to create a soli...
Hospitality Experience Managementbrandsfi=Matkailu|sv=Turism|en=Tourism|social media
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