Buscador de Tesis y publicaciones académicas

Effectiveness of Digital Marketing for SMEs and Customer Satisfaction: A Study on Strategies, Challenges and Opportunities

Preeti Jha · Prof. M.K Shastri

In the expeditious progress of digital landscape, small and medium-sized enterprises (SMEs) must adopt innovative digital marketing strategies to drive customer satisfaction. Digital marketing refers to those marketing campaign that uses internet and an electronic device for business purposes. This study explores the e...

Pengaruh Digital Marketing Terhadap Keputusan Pembelian Secara Online di Shoope pada Mahasiswa Universitas Singaperbangsa Karawang

null Laila Rahma Adila · null Hartelina

This study aims to examine the effect of digital marketing on online purchasing decisions of Universitas Singaperbangsa Karawang students on Shopee. The novelty lies in the use of digital marketing as a single variable through simple linear regression, focusing on students as digital natives. A quantitative approach wa...

The Influence of Digital Marketing and Service Quality on Customer Loyalty at Cafe Storyline in Palopo City

Afia Utari · Muhammad Aqsa · Putri Dewintari

Digital marketing today This play a role important in introduce A products and reach customer in a way directly . Digital marketing techniques have the potential big in increase preference customer in buy something products , especially among​ child young people who tend to easy adapt with digital systems . Research Th...

Digital Marketing Fundamentals

Hashem Aghazadeh · Mozhde Khoshnevis

Digital marketing strategy

Niko Lahtinen · Kimmo Pulkka · Heikki Karjaluoto · Joel Mero

DIGITAL MARKETING STRATEGIES FOR INDIAN PHARMACEUTICAL COMPANIES - A REVIEW OF CURRENT PRACTICES

Abhijeet Ajit Pradhan · Sunil s Dhanawade

The Indian pharmaceutical industry has begun to change its marketing, with the introduction of digital strategies to engage stakeholders and grow market share. With changing times, the pharmaceutical industry must assess the efficacy of these digital strategies. As products and services are often marketed similarly acr...

Assessing the Effectiveness of Digital Media Marketing on Real Ispat Performance

Ms. Sneha Dora,

In today's digital age, the efficacy of digital media marketing channels in amplifying brand messaging and influencing consumer perceptions has become increasingly vital. This paper examines the digital marketing strategies employed by Real Ispat and their impact on brand visibility, customer engagement, and business p...

Pelatihan Digital Marketing untuk Meningkatkan Kemampuan Siswa SMK Negeri 1 Cikokol Tangerang

null Rinintha Parameswari · null Sutrisna Sutrisna · null Alexander Alexander · null Toni Yoyo

Digital marketing training is an essential need in education, especially in vocational schools. This Community Service Program (PkM) aims to enhance the digital marketing skills of students at SMK Negeri 1 Cikokol Tangerang, preparing them for the workforce and entrepreneurship in the digital era.The training combines...

ANALISISA DIGITAL MARKETING “NGE LIVE YUK” TERHADAP PENJUALAN PRODUK UMKM TINJAUAN MENGGUNAKAN METODE SYSTEMATIC LITERATURE REVIEW

null Edi Santoso · null Joy Nashar Utamajaya

This study uses the Systematic Literature Review (SLR) method to analyze the effect of digital marketing on the sales growth of Micro, Small and Medium Enterprises (MSMEs). From a review of 19 articles published between 2019 and 2024, this study consistently shows that digital marketing strategies, such as the use of s...

Digital Marketing Impact on Retail: Evaluating Consumer Behavior Dynamics

SULTANA, MEHFUZA

The retail industry's landscape has been significantly transformed by digital marketing, reshaping consumer interactions, purchase behaviors, and brand loyalty. This study evaluates the effectiveness of digital marketing strategies on consumer behavior within the retail sector. The research addresses the problem of und...