Buscador de Tesis y publicaciones académicas

Conclusion to Youth Marketing to Digital Natives

Wided Batat

Organizational Platform for Digital Marketing

Autoría no especificada

Implementation of Digital Marketing Strategy in Equivalency Education Program

Mega Wulandari · Yatim Riyanto · Widodo Widodo

The rapid development of digital technology has significantly influenced marketing strategies in various fields, including education. Equivalency education programs, which provide opportunities for individuals to attain education equivalent to formal schooling, must adopt effective digital marketing strategies to reach...

Marketing communications of the digital age

S. Semenіuk

The stages of development of communication technologies in the pre-digital and digital eras are studied in the article. The “two-level communication model” is characterized, its main parameters and the possibility of use are determined. It is proven that data analytics and marketing automation open up unique opportunit...

Analysis of Digital Marketing Strategies in Enhancing Brand Awareness at CV. Sedayu Advertising

null Elisabeth Margaret Sihombing · Nina Triolita

The development of digital technology has encouraged companies to utilize digital marketing as a marketing strategy to enhance brand awareness. CV. Sedayu Advertising is a company engaged in advertising and event organizing services that utilizes digital media such as Instagram and other online platforms as promotional...

Luxury brands in the digital age : an empirical analysis of the effectiveness of digital marketing strategies

Yu, Shubin

The rise of the internet technology has drawn the attention of many luxury marketers and researchers. Digital marketing is regarded as “activities, institutions, and processes facilitated by digital technologies for creating, communicating and delivering value for customers and other stake-holders” (Kannan & Li, 2017,...

ЦИФРОВІ КОМУНІКАЦІЇ В МАРКЕТИНГУ: СУТНІСТЬ ТА ПЕРСПЕКТИВИ РОЗВИТКУ В УМОВАХ ПАНДЕМІЇ COVID-19

Autoría no especificada

In today's business environment, the changes taking place and their speed of spread are related to the digital revolution and the increase in the number of communication channels, the development of social networks and interactive marketing platforms, and many other phenomena that shape new vectors for business. Digita...

Possibilities for Agricultural Businesses to Benefit from the Digital Marketing

P. K. Makhare · K. D. Jadhav · J.B. Bramhane

Digital marketing is the practice of marketers using electronic media to promote goods and services. Attracting consumers and enabling them to engage with the company via digital media is the main goal of digital marketing. The online promotion of your goods, events, or just your company is known as digital marketing....

DMA Model: Understanding Digital Marketing Adoption and Implementation by Islamic Tourism Organizations

El-Gohary, Hatem · Eid, Riyad

Islamic studies and Islamic research have gained a lot of interest and considerable attention from researchers, policy makers, and practitioners during the last few years as a result of the demanding desire to know more about Islam. However, regardless of the dominant position held by Islamic studies and Islamic resear...

A CRITICAL REVIEW OF “DIGITAL MARKETING STRATEGIES – THROUGH WEBSITES, DIGITAL FUNNELS, SOCIAL MEDIA AND DIGITAL TOOLS”

Dr. Arif Habib

As the recently hired Marketing Strategist at the Good Glamm Group, year 2022, was entering the board room, he was immediately tasked with critically evaluation of the current e-commerce & Digital marketing strategy of the Brand Sirona, so that one comes up with a transformed / fresh e-commerce & digital marketing stra...