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Ravi, Saravanan · Rajasekaran, Sundara Rajan Cholapandiyapuram
Purpose: The aim of this study is to find users who are willing to use digital marketing over traditional marketing. Theoretical framework: The article is portraited various research which includes quantitative, and qualitative analyses and case studies available in various databases like a web of science, Scopus is il...
Agriculture SustainabilitySocial Media MarketingSustainabilityeconomics and business
This article analyzes the concept of digital marketing, its types, its introduction into the economy, its status and directions of development in our country. The experience of developed countries in the field of digital marketing has been studied, and conclusions and suggestions have been made regarding the developmen...
This qualitative research aims to explore the challenges faced by rural youth entrepreneurs in conducting digital marketing. Digital marketing activities carried out by them are still limited in social media and e-commerce applications. The challenges are fraud, internet infrastructure, delivery services, the developme...
9. Industry and infrastructureeconomics and businesssocial sciences8. Economic growth
The article systematizes theoretical approaches to understanding the essence of the concept of enterprise «digital maturity» and substantiates its role in the transformation of marketing activities in a digital environment. The digital maturity is considered as a multidimensional integral characteristic of enterprise d...
Alquiroz, Jake Ernan S. · Ansela, Luz Clarita A. · Balanza, Gia Vanessa T. · Noel B. Agustin
This study investigates the digital marketing landscape in Cabanatuan City, Nueva Ecija, focusing on identifying and managing online risks faced by consumers and businesses. The research aims to provide a strategic framework for developing effective marketing plans. The study profiles digital marketing practitioners an...
Is an independent researcher with postgraduate training in management and digital marketing. His academic interests focus on data-driven marketing, business analytics, consumer behavior, and digital commerce strategy. This paper examines how analytics-based digital marketing practices shape opportunities and challenges...
In the modern digital era, online marketing has become a critical factor in determining business success. This study examines the impact of online marketing on business development and its importance in increasing the competitiveness of companies. The study analyzes various digital marketing strategies, including socia...
Micro, Small, and Medium Enterprises (MSMEs) are crucial drivers of economic growth, employment, and broad-based development. As digital platforms transform business landscapes, digital marketing has become a key tool enabling MSMEs to enhance visibility, attract customers, and remain competitive. Digital marketing has...
Purpose: In the context of the issue regarding the implementation of digital marketing strategies for cocoa businesses in West Sulawesi Province, Indonesia, there is a need for an analysis to develop effective solutions. This research aims to analyze the appropriate digital marketing strategies for cocoa product busine...
The growth of digital technologies has dramatically changed how marketing is being conducted in every sector, including the agricultural sector. This article focuses on the empirical research involving the effects of the digital marketing on the sales activity of agri-based businesses specifically the social media mark...
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