Buscador de Tesis y publicaciones académicas

Estudio sobre el uso de herramientas de marketing digital en las ciudades de Aguascalientes y Zacatecas

José Felipe Soriano-Suárez del Real · Sandra Yesenia Pinzón-Castro

En este trabajo se aborda el tema de herramientas de marketing digital, centrándose en cuatros aspectos; 1) Destacar cuáles son las herramientas de marketing digital más utilizadas en las empresas. 2)Identificar quien realiza las funciones del marketing digital en la empresa 3) Evidenciar cuál es la finalidad de uso de...

ОСОБЕННОСТИ ЦИФРОВОГО МАРКЕТИНГА В МАЛОМ БИЗНЕСЕ И ПРЕДПРИНИМАТЕЛЬСТВЕ

null Касимова Фатима Тулкуновна · null Джалилов Шерзод Кахрамонович

The article analyzes the rapid development of digital marketing in small businesses in Uzbekistan, highlighting its advantages and existing challenges. It examines the transformation of marketing tools under the conditions of a digital 57 economy, focusing on the growing use of SEO, contextual and media -contextual adv...

The Role of Green Business Strategy in Enhancing Digital Marketing Strategy for Sustainable Business Intelligence

Sally Shwawreh · Fawwaz Tawfiq Awamleh · Ameen Al Htibat · Abeer Sultan Altarawneh

This study aims to analyze the role of green business strategy in enhancing digital marketing strategy towards SBI in SMEs operating in the digital marketing and technology sectors in Jordan. The total sample consisted of 33 SMEs, each with 417 administrative employees. All these proposed hypotheses were tested by Smar...

DIGITAL TRANSFORMATION AS A FACTOR INCREASING THE EFFECTIVENESS OF MARKETING STRATEGY IN DISTRIBUTION COMPANIES

Fakhriyor Jamoliddinov

This article examines the role and mechanisms of digital transformation in enhancing the effectiveness of marketing strategy implementation in distributor companies. In a dynamic market environment, traditional marketing methods are becoming increasingly inadequate. Technologies such as CRM systems, marketing automatio...

The study of factors that influence Thai people for choosing digital marketing programs

Tanchanok Aunhachart

Thai companies are now facing a shortage of digital marketing staff due to the rising number of internet users and increased expenditure on digital advertising. Hence, digital marketing programs or courses require assessment in this changing environment. However, scant research has been conducted regarding insights int...

Digital marketing adoption in early-stage SMEs

Ramos, Sofia

The importance of digital marketing is indisputable both in the academic and managerial worlds, yet the academic research on digital marketing adoption and its usage in early-stage SMEs is still in its infancy. More in-depth knowledge on how early-stage SMEs adopt digital marketing is necessary. Previous research focus...

EL MARKETING DIGITAL Y SU IMPACTO EN EL CONSUMIDOR

Fuente De Julián, Rocio

El presente trabajo trata sobre como ha influido el marketing digital en el consumidor, analizando la evolución del marketing desde que surgió este concepto, y como ha evolucionado hasta la actualidad, explicando las principales estrategias del marketing digital, y las caracteristicas principales del consumidor. Finalm...

Analysis of Digital Marketing Implementation, 7P Marketing Mix Strategy, and Product Innovation to Increase Sales Volume through Competitive Advantage as an Intervening Variable in Sidoarjo Regency MSMEs

Sintha Wahyu Arista · Sigit Hermawan · Rita Ambarwati Sukmono

This study aims to analyze the effect of the implementation of digital marketing, marketing mix, and product innovation that have an impact on increasing sales volume through competitive advantage. In this study, the population is MSME actors registered with the Cooperatives and MSMEs Service of Sidoarjo Regency in the...

Digital marketing as automated marketing

Detlev Zwick · Nikhilesh Dholakia

Digital Marketing Plan for the Case Company "Thien Thuong Trading - Manufacturing Co., Ltd"

Tran, Ngoc

This thesis project was conducted with the primary purpose of producing an effective digital marketing plan for the case company named Thien Thuong Trading, Manufacturing Co., Ltd which is specializing in producing and exporting handicrafts products globally. Particularly, the project was aimed to optimize the company’...