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Abstrak— The purpose of this study is to ascertain how Fire Chicken UMKM implements digital technology and marketing.UMKM are crucial to the Indonesian economy, especially when it comes to generating jobs and promoting regional and national economic expansion. Using information and communication technology to assist bu...
Purpose: With technological advancements, brands have increasingly carried out their marketing activities in digital environments, leading to the rise of digital marketing. Digital marketing refers to the promotion of products and services through digital platforms and tools. It has required brands to make more effort...
Jennifer Davis-Adesegha · Femida Merchant · Boniface Okanga
To reach logical conclusion on how digital marketing can be integrated as part of the operational strategy that improves the effective market performance of the operators in the Middle East industrial automation and equipment market, this study used systematic review as one of the methodologies for qualitative critical...
industrial biotechnologyengineering and technology
Digital marketing tools are crucial in the evolution and growth of creative industries, offering these sectors the means to adapt to the rapidly changing digital landscape. Digital tools allow brands to establish effective communication channels with their target audiences, boost brand recognition, and drive customer e...
By the beginning of the 20th century, in the worldwide economy and culture, Tourism Sector was established as a fundamental, sustainable development branch, which occupied a special place in the global economic structure. Along with the development of the tourism market, great importance is attached to the branding of...
economics and businesssocial sciences12. Responsible consumption
This doctoral research explores the relationship between digital food marketing and gender, shedding light on factors that contribute to adolescent consumer behavior and societal norms. In an era dominated by digital platforms, including social media, food marketing strategies have evolved, becoming increasingly sophis...
This study aimed to educate adult learners by addressing marketing challenges faced by Pasakngam Village, Chiang Mai. The objectives were 1) examine current marketing management procedures and the needs for community products 2) analyze and develop a digital marketing strategy model, and 3) educate the adult villagers...
In the fast-moving environment of contemporary business, the incorporation of digital marketing has evolved to become an imperative for several enterprises, especially small and Medium-sized Enterprises, which rely heavily on its potential power to drive their sales upward. The study used a descriptive cross-sectional...
The purpose of this research was to determine and analyze digital marketing, product innovation, competitive advantage and marketing performance, the effect of digital marketing and product innovation simultaneously and partially on competitive advantage, and the effect of competitive advantage on marketing performance...
Amanda Dhea Restina · Chrystia Aji putra · Rista Dwi Evitasari · Desy Windi Prawita · y 5 más
The development of technology today has greatly improved, resulting in influential business efforts of both large and small. Activities in promoting products globally can increase sales volume and profit by using digital marketing. In the majesty of Turi, there are quite a few societies that do business. However, among...
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