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Consulta más de 250 millones de tesis, artículos científicos, ponencias y datasets de repositorios abiertos de todo el mundo. Encuentra antecedentes para tu investigación y descarga los que son de acceso libre.

126.531 resultados para «marketing digital»

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Artículo 2025 Acceso abierto

ENHANCING RURAL TOURISM THROUGH DIGITAL MARKETING: ANALYZING TOURIST BEHAVIOR IN TEMBI TOURISM VILLAGE

Sri Wijiastuti · Darsono · Kurniawati Darmaningrum

Abstract Tourism plays a significant role in Indonesia’s economy, with village-based tourism emerging as an alternative that promotes local culture and economic empowerment. One such destination is Tembi Tourism Village in Yogyakarta, which offers authentic Javanese cultural experiences. However, despite its potential,...

economics and business social sciences
  • Norwegian Journal of development of the Inter...
  • DOI: 10.5281/zenodo.14870570
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Artículo 2018 Acceso abierto Revisado por pares 3 citas

Digitalization in Marketing

Mrs Sayli Sameer Bapat

The world has transitioned into a digital environment. For today's businesses, it is imperative to have a website and use the web as a means to interact with their customers. There are some successful traditional marketing strategies, particularly if you are reaching a largely local audience, but it is important to tak...

Social Media Marketing Marketing management 9. Industry and infrastructure 11. Sustainability
  • South Asia Management Association
  • DOI: 10.31142/ijtsrd18671
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Artículo 2024 Acceso abierto Revisado por pares

Optimizing Digital Marketing to Support MSME Promotion and Marketing Activities

Eryansya Alga Fernanda · Didik Hariyanto

In an ever-evolving digital era, Micro, Small, and Medium Enterprises (MSMEs) in Indonesia face challenges in optimally leveraging digital marketing potential. Despite approximately 77% of the population having internet access, many MSMEs still rely on conventional methods, limiting their market reach and visibility. T...

economics and business social sciences
  • Universitas Muhammadiyah Sidoarjo
  • DOI: 10.21070/pssh.v7i1.598
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Capítulo de libro 2024 Revisado por pares

Role of Smart Technology in Digital Marketing Process and Its Future Implications

Manisha .

With over 130 billion active users and 61% of Indian homes utilizing the internet in 2021, the internet and digital platforms have become indispensable in our everyday lives. Digital technologies are used in online or digital marketing to communicate with customers and promote products. Email marketing, SMM, PPC, SEO,...

  • Wisdom Leaf Press (A division of ICAPSR)
  • DOI: 10.55938/wlp.v1i3.128
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Artículo 2024 Acceso abierto Revisado por pares 3 citas

Digital Marketing Trends and Innovations in Indonesia: A Qualitative Exploration of Emerging Practices

Abdul Ahmad Hafidh Nurmansyah Hafidh · Agus Rahayu · Heny Hendrayati

This qualitative research explores the evolving landscape of digital marketing trends and innovations in Indonesia. Against the backdrop of rapid technological advancements and a growing digital consumer base, this study aims to shed light on the current state of digital marketing practices in the Indonesian context. T...

9. Industry and infrastructure
  • Pascasarjana Universitas Pasundan
  • DOI: 10.56457/jimk.v12i1.517
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Artículo 2023 Acceso abierto Revisado por pares

Digital Marketing Training to Provide Economic Recovery Opportunities for the Community of Jatiwates Jombang East Java

Shoimaturrodliyah Shoimaturrodliyah · Rina Dewi Febrianti · Anti Qurrota A'yuni · Nur Khafidoh · y 2 más

Purpose: This study addresses the shift from conventional to Digital Marketing strategies in Jatiwates village, Jombang, East Java, in response to pandemic-induced marketing challenges. The research explores the impact of Digital Marketing training on local agricultural promotion, emphasizing its practical significance...

2. Zero hunger 9. Industry and infrastructure 11. Sustainability 1. No poverty
  • Institut Teknologi dan Bisnis Asia Malang
  • DOI: 10.32815/jpm.v4i2.997
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Artículo 2026 Acceso abierto Revisado por pares

The efficiency of digital marketing technologies on the logistics activities of domestic enterprises

T. K. Tursunbai · V. E. Arbabaeva · Kirezli Özge · N. K. Zhakataeva

A distinctive feature of digital marketing is its interactivity, which is manifested in the successful application of digital marketing tools and their impact on engaging potential users. Visitors to digital resources should not only receive basic information but also be proficient in digital communications, possess th...

  • Turan University
  • DOI: 10.46914/1562-2959-2026-1-1-595-608
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Artículo 2024 Acceso abierto Revisado por pares 3 citas

Implementation of Integrated Marketing Communication Based on Purchase Intention in The Artisan Tea Marketing Program

Khofifah Rahmat Syahban · Endy Gunanto Marsasi

This study delves into a plantation industry company operating with B2B and B2C marketing but needs more digital marketing expertise. Their production base is situated in Wonosobo Regency, known for supplying raw materials to market leaders, positioning them as market followers. PT. Perkebunan Teh Tambi introduced the...

other engineering and technologies engineering and technology natural sciences earth and related environmental sciences
  • Universitas Muslim Indonesia
  • DOI: 10.33096/jmb.v11i1.625
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Artículo 2023 Revisado por pares

THE ROLE OF DIGITAL MARKETING IN BOOSTING MSME MARKETING PERFORMANCE

null Nofrisel Nofrisel · null Edhie Budi Setiawan · null Dian Artanti Arubusman · null Theresye Yoanyta Octora · y 1 más

Finding out how digital marketing affects the marketing effectiveness of micro, small, and medium-sized firms (MSMEs) in East Java, Indonesia, is the aim of this study. Data from 351 SMEs were gathered using the structural equation model (SEM) to evaluate the research hypothesis. According to the study's results, digit...

economics and business social sciences
  • Politeknik Pratama Purwokerto
  • DOI: 10.55606/ijemr.v2i2.92
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Artículo 2014 Acceso abierto Revisado por pares 1 cita

Ethical marketing research in the digital age — How can academics and practitioners work together?

Clark, Lillian

This piece considers how the experience of marketing practitioners and academics can be pooled to overcome ethical objections to certain standard market research practices in the digital world.

Marketing sociology social sciences Marketing, Advertising and Sales
  • Springer Science and Business Media LLC
  • United Kingdom
  • English
  • DOI: 10.1057/dddmp.2014.17
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