Buscador de Tesis y publicaciones académicas

DIGITAL TRANSFORMATION TO BUILD THE IMAGE OF RSU PAYANGAN: BRANDING STRATEGY IN THE DIGITAL ERA

Ni Made Widnyani · Ni Luh Putu Surya Astitiani · Vitalia Fina Carla Rettobjaan · Kadek Riyan Putra Richadinata · y 1 más

Digital transformation has revolutionized various sectors, including healthcare, where RSU Payangan recognizes the importance of adapting to digital marketing trends to strengthen its brand image and maintain competitiveness. This community service program aims to explore the effectiveness of digital marketing in build...

Cost-Benefit Analysis of Graphic Designing in Digital Marketing in the Academic Sector

null Shikha Gambhir, Aditya Sharma

This paper focuses on the importance of effective visual content used by digital marketing to deliver cost benefits to educational institutions and the use of various tools to facilitate and improve its creation. Graphic design is an essential element of digital marketing and is used as an important part of content str...

El digital out of home (dooh) o digital signage, el otro marketing digital

López Aranda, David

The digitalization of processes has become an essential tool in the shaping of marketing and advertising. The digital revolution which has occurred in the world of commercial communication has introduced new concepts and methods in order to adapt to changes in consumer practices. The internet is the key to digital mark...

ANALISIS PENGARUH PENGGUNAAN SISTEM PEMBAYARAN DIGITAL DAN DIGITAL MARKETING TERHADAP KEPUTUSAN PEMBELIAN

null Achmad Fauzi · null Shifa Ashila Salwa · null Aniar Safitri · null Eka Amelia Chiesa Julianti · y 1 más

The purpose of this research is to find out the interest in using digital payments and also to find out how much interest in digital marketing that is used at this time towards purchasing decisions. The research method is using a systematic literature review method or systematic literature review which can be interpret...

Effective Digital Marketing Strategies Used by MSMEs in NCR Under New Normal

Ohle Nychail Santos · Ma. Sophia Santos · Chelzy Divine Dragas · Marie Abigail Posadas

The changes in our daily lives, or, which have been called the "new normal," have an implication in the shifting of tradition to online business activities. This study aims to explore how effective search engine marketing, content marketing, influential marketing, social media marketing, and email marketing as strategi...

The digital marketing landscape

Alan Charlesworth

Digital marketing from a SME perspective

Haavisto Sari

Marketing plans : profitable strategies in the digital age

Malcolm H. B. McDonald · Hugh N. Wilson · Dave Chaffey

In the newly revised ninth edition of Marketing Plans, a team of renowned marketing strategists and professors delivers a fully updated version of the gold standard in marketing planning textbooks. The book contains a proven, start-to-finish approach to planning your firm’s marketing and is complemented by brand-new co...

NovaRetail Synthetic Digital Marketing Dataset

Salem, Serif

NovaRetail is a synthetic digital marketing analytics dataset developed for educational, research and applied analytics purposes. The dataset simulates customer-level interactions with a fictional retail organisation across multiple digital marketing campaigns. It contains customer profile, acquisition, campaign-respon...

Digital Marketing and User Satisfaction in Library 2.0: A Concept and Research Framework

Duratul ‘Afifah Arbani · Che Zainab Abdullah

Digital marketing techniques are becoming more common in our advancing technology currently. Some of popular digital marketing techniques such as search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, campaign marketing, display advertising, e–books...