Buscador de Tesis y publicaciones académicas

A visual introduction to marketing in a digital era

Gordon Fletcher

Penerapan Digital Marketing Sebagai Media Promosi Pada PT. Angkasa Pura Indonesia (Cabang Bandara Internasional Minangkabau)

Dellani, Mutia Sari

Revenue Management Digital Marketing Revenue Management Digital Marketing&

Autoría no especificada

AI-based voice assistants for digital marketing

Alex Mari · René Algesheimer

Content Marketing in the ‘Digital Age’: Categories and Performance Measurement

Grünhagen, Marko

Investigation of Categories and Performance Measurement in Content Marketing in the ‘Digital Age'.

What makes firms great at digital marketing? A qualitative analysis of firms’ digital marketing capabilities.

Lachieze-Rey, Arthur · Dolbec, Pierre-Yann

Strategic Primer for Digital Marketing

Wendy Lewis

How & Why Social Media is Used in B2B Marketing : A qualitative study seen from marketing managers’ perspective

Jensen, Christian · Rebecka, Andersson

The digital landscape is rapidly changing and provides business-to-business companies with new digital tools and channels to conduct their marketing work e.g. social media networks. Business-to-consumer firms have been previously research in the topic of social media and digital marketing. However, there is a lack of r...

Methodological foundations for building a sustainable brand marketing system for an enterprise’s foreign economic activity considering digital modernization

Oleksii Hutsaliuk · Iuliia Bondar · Oksana Yakusheva · Stanislav Hryhorash

The article investigates the theoretical and methodological foundations for developing a sustainable brand marketing system for an enterprise’s foreign economic activity, taking into account the digital modernization of business processes. The essence of sustainable brand marketing, as a systematic activity for develop...

A Study on the Contribution of Social Media and Digital Marketing to the Development of Chennai’s Culinary Industry

Dr R. BHAGYALAKSHMI · DEEPIKA. B

Abstract The rapid growth of digital technologies has significantly transformed the marketing practices of businesses across industries, particularly in the culinary sector. Social media and digital marketing have emerged as essential tools for enhancing customer engagement, increasing brand visibility, and driving bus...