Buscador de Tesis y publicaciones académicas

Blockchain Deployment in Marketing: Enhancing Efficiency and Effectiveness

Pankaj M. Madhani

Marketing functions are being digitized with the advent of digital marketing, however, still less attention has been paid to the perspective that how marketing can be revamped for better with blockchain deployment. Marketing can’t afford to completely ignore blockchain as marketing processes will effectively transform...

Visionary Strategies and Digital Marketing: The Potential of Digital Marketing in Raising Awareness of Hereditary Eye and Retinal Dystrophy

Veronica Marozzo

Evolutions in food marketing, quantifying the impact, and policy implications

Cairns, Georgina

A case study on interactive digital marketing examined the adequacy of extant policy controls and their underpinning paradigms to constrain the effects of this rapidly emerging practice. Findings were interactive digital marketing is expanding the strategies available to promote products, brands and consumer behaviours...

Exploring digital marketing in entertainment industry: a case of a digital music platform

Dogan Basaran · Keti Ventura

Purpose- This study aims to investigate entertainment marketing activities in the digital entertainment era. In doing so, this study targets to explore digital entertainment marketing activities and strategies. Methodology- The study employs a qualitative method designed as an explorative study. Case study is conducted...

Model Pemasaran Digital Operator Seluler Digital Indonesia ByU

Maria Tiara · Daniel Susilo

This research aims to analyze the digital marketing model of the Indonesian Digital Cellular Operator BYU which is the backbone of the profession in Indonesia and is available in various sectors or industries. ByU is one of the companies that is able to combine two spectrums in their digital marketing through the offic...

PENDAMPINGAN DAN PENINGKATAN PEMAHAMAN TENTANG PEMANFAATAN MEDIA DIGITAL UNTUK MENDUKUNG KEGIATAN PEMASARAN PADA UMKM SALATIGA CHIFFON

Alexander Okta Nugroho · Arif Yunanto · Natanael Kristolife Ardana Hadi · Herry Wijaya Shie · y 2 más

ABSTRAKPandemi Covid-19 telah memicu perubahan perilaku konsumen dalam menggunakan media digital dalam proses jual beli. Tantangan ini menjadi krusial bagi Usaha Mikro, Kecil, dan Menengah (UMKM) untuk memanfaatkan media digital guna mengembangkan usaha dan aktivitas bisnisnya. Merespons tantangan ini, pengabdian masya...

How a Top Digital Marketing Company Builds Strong Market Habits

akash yadav

Explore how top digital marketing companies build lasting market habits through strategic branding, SEO, content marketing, customer engagement, consistent communication, and measurable digital growth.

Marketing to organisations in the digital era

Ana Cruz · Anna Tarabasz

THE ROLE OF DIGITAL MARKETING AS A MARKETING STRATEGY IN INCREASING REVENUE CV.LARRAZ MODERATION JAYA COSMETICS IN PAMULANG, SOUTH TANGERANG

Susi Kusumawardhany · Yunita Kurnia Shanti · Sudarmadi Sudarmadi

Sistem pemasaran digital atau yang lebih dikenal dengan digital marketing sudah tidak asing lagi bagi para pelaku bisnis. Sejak beberapa tahun belakangan ini, digital marketing menjadi pilihan banyak pebisnis dalam memasarkan produk mereka. Digital marketing adalah kegiatan promosi dan pencarian pasar melalui media dig...

Digital Marketing planning and organisation

Shirley Klever · Maarten Pot · André Beerten · Arnoud Engelfriet