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Peran Bahasa Inggris dalam Mendukung Strategi Digital Marketing pada Perusahaan di Era Ekonomi Digital

Puji Pramesti

Penelitian ini mengkaji peran kompetensi bahasa Inggris dan pemanfaatannya dalam strategi digital marketing terhadap kinerja digital marketing pada UMKM di Indonesia di era ekonomi digital. Menggunakan pendekatan kuantitatif dengan desain survei eksplanatori, data dikumpulkan dari 40 responden yang merupakan pemilik at...

Marketing Intelligence and Big Data: Digital Marketing Techniques on their Way to Becoming Social Engineering Techniques in Marketing

Lies, Jan

This contribution reviews the vast scope of digital application areas, which shape the digital marketing landscape and coin the present term “marketing intelligence” from a marketing technique point of view. Additionally, marketing intelligence as social engineering techniques are described. The review ranges from digi...

Peranan Dan Implementasi Digital Marketing Sebagai Media Pemasaran Corndog.An Untuk Meningkatkan Jangkauan Atau Impresi

Putri Widiyanti Nanda · Suprayitno Suprayitno · Syahrial Yoppi

Digital marketing is one of the marketing strategies that utilize the internet and information technology to increase reach or impressions. Digital marketing can be said to be able to help suppliers establish relationships with customers to increase a sense of customer loyalty. Digital marketing is often used by severa...

Pendampingan UMKM dalam Penggunaan Digital Marketing pada UMKM Barokah

null Ita Purnama · null Fanisyah Aulia Putri · null Kurnia Fajrianti

The purpose of this community service is to develop MSMEs in terms of digital marketing and also expand the MSME marketing network. MSME Barokah is one example of MSMEs that need digital marketing assistance. The methods used in community service activities are divided into four stages, namely, surveys, digital marketi...

The Importance of Digital Marketing Integration in Strategic Management Planning

Argian Saputra

This study discusses the importance of digital marketing integration in the company's strategic management plan. Digital marketing has become a key factor in achieving business goals in the increasingly interconnected digital era. The formulated problems include understanding of digital marketing and its integration be...

A conceptual approach to the strategies and steps of digital marketing

Yakup Durmaz · Remziye Ela Akan

The aim of this study is to create a broad conceptual framework for emerging digital marketing tools and stages. A theoretical-based study of the concept of Digital Marketing and its digital marketing tools was conducted using journal articles, academic resources, books, and reliable internet sources. In light of this...

The Impacts of Digital Marketing & Business Challenges

Anubha Thakur

In this digital age, marketers face a variety of obstacles in addition to numerous opportunities. The use of electronic media by marketers to market their goods or services is known as digital marketing. Attracting customers and enabling them to engage with the company through digital media is the primary goal of digit...

Marketing and Digital Transformation: Trends, Challenges and Opportunities

Bohan Zhang

This essay explores the relationship between marketing and digital transformation and analyses the impact, trends, challenges and opportunities of digital transformation on marketing. Firstly, it introduces the concept and characteristics of digital transformation, as well as its impact and significance on marketing. T...

Digital Marketing Utilization Index for Evaluating and Improving Company Digital Marketing Capability

Agus Masrianto · Hartoyo Hartoyo · Aida Vitayala S. Hubeis · Nur Hasanah

The convergence of information technology, media, and telecommunications has altered consumer behavior in terms of searching, obtaining, processing, and responding to a company’s information or services. The ability of a company to plan, implement, and manage digital marketing to increase its competitiveness in the eye...

Marketing goes digital

Alan Charlesworth