Buscador de Tesis y publicaciones académicas

Importance of Digital Marketing Services in 2020

Anay Kale

Digital marketing is an umbrella term for the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium. The use of social media in digital marketing interaction allows brands to receive both positive and neg...

STRATEGI DIGITAL MARKETING DALAM EFEKTIVITAS PEMASARAN HOTEL ARIA CENTRA SURABAYA

Andini Putri Ardelia · Fransisca Benedicta Avira Citra Paramita

Digital Marketing menjadi suatu aspek penting dalam industri perhotelan , terutama dalam meningkatkan revenue hotel yang di targetlkan setiap hari nya. Artikel ini disusun berdasarkan pengalaman saya selama mengikuti program MBKM di departemen Sales Marketing Hotel Aria Centra Surabaya. Fokus utama penelitian ini adala...

Research on the Optimization of Gen Z's Digital Green Marketing Strategies from the Perspective of Sustainable Consumption

null Tianqig Zhan

With the growing global emphasis on sustainable development, Generation Z (Gen Z), as digital natives, has emerged as a crucial driving force behind sustainable consumption. Digital green marketing, an emerging marketing approach to address environmental protection needs, is increasingly influencing Gen Z's consumption...

Marketing in agribusiness: an analysis of digital marketing in strengthening the agricultural sector

Eduarda Farias · Francieli de Fatima Missio · Adilson Luiz Seifert

This course completion work addressed the impact of digital marketing on Brazilian agribusiness, highlighting the growing importance of digital marketing as a vital tool for strengthening the brand, in addition to providing connections between rural producers and other companies. The objective was to analyze how digita...

Role of Digital Marketing in Enhancing Brand Engagement and Consumer Behavior

null Mahesh Bechanram Gupta

This research paper aims to investigate the impact of digital marketing strategies on brand engagement and consumer behavior. With the rapid advancement of technology and the increasing adoption of digital platforms, businesses are now presented with numerous opportunities to connect with their target audience. By util...

Inovasi Strategi Pemasaran Berbasis Digital Untuk Meningkatkan Daya Saing Perusahaan

null Debora Silvia Hutagalung

Digital transformation has driven companies to adopt innovative digital marketing strategies to enhance competitiveness in an increasingly competitive business era. This study examines the role of innovation in digital marketing strategies, such as search engine optimization (SEO), social media marketing, and data anal...

Marketing Academic Digital Library

Jingbo Zhang

Academic digital library should consider applying modern marketing theory as the significant change in resource form and service means in recent years. Marketing in academic digital library can be regarded as a process of understanding, stimulating and meeting the needs of its users. It must satisfy the selected user m...

Mapping the Evolution of Artificial Intelligence in Digital Marketing

null Kahfi

Artificial intelligence has become an increasingly important topic in digital marketing research, particularly due to the rapid development of machine learning, big data analytics, personalization, chatbots, generative AI, and digital commerce. This study aims to map the scientific development of research on artificial...

Chapter 31: Dynamic Factors Reshaping the Future of AI in Digital Marketing

Autoría no especificada

Digital Marketing Implementation and Practice

Hashem Aghazadeh · Mozhde Khoshnevis