Buscador de Tesis y publicaciones académicas

Digital Marketing Strategies Adopted by DTDC Courier and Logistics Ltd

Vishwanath. R. Havalappagol

Digital marketing has become an essential component of modern business strategy, enabling organizations to reach customers effectively through online platforms and digital communication channels. In the highly competitive courier and logistics industry, companies are increasingly adopting digital marketing strategies t...

The impact of digital transformation and digital marketing on the brand promotion, positioning and electronic business in Montenegro

Melović, Boban · Jocović, Mijat · Dabić, Marina · Vulić, Tamara Backović · y 1 más

The paper assesses the ways in which digital transformation in Montenegro influences the use of digital marketing in business, determining the impact of this concept on promotion and brand positioning, i.e. electronic business development through electronic services. This facilitates the integrated analysis of the cont...

Digital Marketing

Ben Mustapha Yosr

Cette section présente le marketing digital

An introduction to digital marketing

Niko Lahtinen · Kimmo Pulkka · Heikki Karjaluoto · Joel Mero

Digital Marketing Literacy Training to Enhance Creativity and Economic Independence among Youth

Masruchan Masruchan · Silvia Rosa · Andry Stepahnie Titing · Fauzan Muttaqien · y 1 más

This community service program aimed to enhance youth creativity and economic independence through digital marketing literacy training. The rapid development of digital technology has transformed communication patterns and economic activities, requiring young people to possess adaptive and productive digital competenci...

Digital marketing channels and tools

Niko Lahtinen · Kimmo Pulkka · Heikki Karjaluoto · Joel Mero

DIGITAL MARKETING IN SMEs: CAPABILITIES, STRATEGIES, AND FUTURE DIRECTIONS

Gökhan Akel · Ece Armağan · Esma Acayıp · Gülşah Sezen

This study aims to identify and develop the digital marketing capabilities of small and medium-sized enterprises (SMEs) that face various challenges despite constituting a large part of the economy, beyond adapting to the rapidly developing digital age and to make a difference in the global competitive environment and...

IMPLEMENTASI STRATEGI DIGITAL MARKETING GUNA MENARIK MINAT NASABAH PEMULA PADA PT PEGADAIAN (PERSERO) CABANG JIMBARAN

ANGGUN KARUNIA SORMIN · NI LUH MADE WIJAYATI · I KETUT SANTRA

With the rapid development of the times in this digital era, it certainly helps entrepreneurs to market their product widely. This study aims to determine the implementation of what digital marketing strategies are implemented and what digital marketing strategies are used to attract new customer at PT Pegadaian (Perse...

Augmented reality and virtual reality on digital marketing effectiveness: Basis for manufacturing digital marketing framework

Xi Wang

From the design to the implementation of a digital marketing effectiveness measure

Autoría no especificada