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Digital Marketing Analysis of Shoppe Live as a Marketing Strategy for Online Business Murah Jaya Store of Probolinggo (Digital Marketing Analysis of Shoppe Live as a Strategy Online Business Murah Jaya Store of Probolinggo)

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Luxury Brand Prada's Digital Multinational Marketing Strategy in China

Muhan Chen

With the gradual popularity and rapid development of digital media, many luxury brands have started to adapt to transnational digital media platforms in order to strengthen their connection with international consumers. The cultural background and complex consumer composition of different countries bring new opportunit...

Digital Marketing Theories: From Gimmicks to Loyalty

Yoesoep Edhie Rachmad

“Digital Marketing Theories: From Gimmicks to Loyalty" is a comprehensive guide that explores a range of innovative marketing theories designed to help businesses navigate the complexities of the modern marketplace. This book delves into ten distinct theories, each offering unique strategies and practical applications...

Business Going Concern: Encourage and Raise the Competitiveness of Small Businesses Through Digital Marketing Strategies

Juanim · Muhammad Iqbal Baihaqi

Small businesses face challenges in maintaining going concern, especially amid today’s disruptive era. An innovative digital marketing mix strategy is key to building competitive advantage and enhancing marketing performance. This study examines how small businesses adapt to complex environments. Findings show that a m...

Adoption of AI in Digital Marketing Gen Z vs Gen Y - Adoption of AI in Digital Marketing: Comparing Gen Z and Gen Y through the Technology Acceptance Model

Academia EduSoft

Interactive knowledge graph based on “Adoption of AI in Digital Marketing: Comparing Gen Z and Gen Y through the Technology Acceptance Model”.

IMPROVEMENT OF MARKETING MANAGEMENT AT INDUSTRIAL ENTERPRISES IN THE CONTEXT OF THE DIGITAL ECONOMY

Kamilov Dilshod Tuychi ugli

This article examines the theoretical and methodological foundations for improving marketing management in industrial enterprises under the conditions of the digital economy. The influence of digital transformation processes on marketing activities, the effectiveness of using modern digital tools, and the optimization...

Innovative digital marketing strategies for SMEs: Driving competitive advantage and sustainable growth

null Tochukwu Ignatius Ijomah · null Courage Idemudia · null Nsisong Louis Eyo-Udo · null Kikelomo Fadilat Anjorin

In the rapidly evolving digital landscape, small and medium-sized enterprises (SMEs) must adopt innovative digital marketing strategies to drive competitive advantage and sustainable growth. This review explores the critical components and benefits of leveraging digital marketing for SMEs, emphasizing how tailored stra...

DIGITAL MARKETING AS A GROWTH ENGINE FOR STARTUPS

Philip J. Dolo

In today's digital economy, startups are no longer limited by traditional marketing barriers. With the internet, smartphones, and social media, even startups with limited budgets can use digital marketing to build brand awareness, attract customers, analyse results, and grow quickly. This blog explores the vital role t...

Pelatihan Pemasaran Digital Bagi UMKM Binaan Dinas Koperasi dan Usaha Mikro Kabupaten Sidoarjo

Raya Sulistyowati · Tri Sudarwanto · Angga Martha Mahendra · Veni Rafida · y 7 más

Penelitian ini membahas implementasi pelatihan digital marketing yang ditujukan untuk UMKM Binaan Dinas Koperasi Dan Usaha Mikro di Kabupaten Sidoarjo. UMKM Binaan Dinas Koperasi Dan Usaha Mikro memiliki peran krusial dalam perekonomian lokal, namun banyak di antaranya masih menghadapi kesulitan memahami dan memanfaatk...

Marketing digital Religioso: Cómo trabajar el marketing en las iglesias?

Kelly Sanchez, Gerson Yael

Kelly Sanchez, Gerson Yael; director de proyecto: Oliver González, Ana Belén