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This paper explores and proposes the use of digital content marketing as a means of brand-building for colleges and universities. The paper reviews and synthesizes literature on the state of the art in digital content marketing in order to identify best practices. Effective techniques, some based on empirical testing,...
Technological developments in the Industry 4.0 era have encouraged Micro, Small, and Medium Enterprises (MSMEs) to adopt digital marketing strategies in carrying out their business activities. This study aims to analyze how digital marketing strategies can increase consumer loyalty to MSMEs, especially through the use...
The primary objective of this research is to understand profoundly the new concept of content marketing – real-time content marketing on the aspect of the digital marketing experts. Particularly, the research will focus on the real-time content marketing theories and how to build real-time content marketing strategy ba...
The customer acquisition process is comprised of defining target markets and acquiring new customers. This chapter describes the role of Digital Marketing communication in branding. The chapter discusses the Digital Marketing communications funnel, the long-term and short-term communications objectives and the formulat...
Background. Amid the onrush of information technology and better competitive environment in the dental services market, the effective use of digital marketing as a tool for promoting and developing dental clinics is gaining in popularity. Given the current trends in customer behavior, which increasingly depend on onlin...
Tri Sugiarti Ramadhan · Nanik Wahyuningtiyas · Muhammad Tody Arsyianto
Micro, Small and Medium Enterprises (MSMEs) are the backbone of the Indonesian economy. Nowadays, MSMEs are expected to be able to make the best use of technology, one of which is the world of digital marketing. However, there are still many MSME players who do not understand and utilize digital marketing optimally. Th...
economics and businesssocial sciences8. Economic growth
Vera Selviana Adoe · Feba Dinova Dex Tovtora · Rini Hadiyati · Deni Adha Akbari · y 1 más
This study aims to examine the influence of digital competence and market orientation on marketing performance in Indonesia. In the era of rapid digital transformation, organizations are required to adapt their marketing strategies by utilizing digital technologies while maintaining a strong understanding of market dyn...
Marketing has undergone a significant transformation and must adapt to every age. In a digitalized world, the digitalization of marketing has become inevitable. Digital Marketing has become increasingly important for companies. This study focuses on determining whether Digital Marketing channels create a significant di...
This study aimed to demonstrate the impact of digital marketing and evaluate the level of use through its strategies of search engine optimisation, search engine marketing, marketing content creation, social media marketing, mobile marketing, and email marketing on the market share of five-star hotels in Jordan. The cu...
Economics as a scienceeconomics and businesssocial sciencesMarketing. Distribution of products
This article has been positioned as a research case. The objective of this study is to capture the journey of Parle-G, a household biscuit brand of India from traditional to digital mode of marketing communication. Four decades i.e. 1982 to 2021 marketing communication journey of Parle-G has been reviewed in this case...
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