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The digital era has driven the development of marketing at light speed. Conventional marketing has begun to transform into online marketing platforms or commonly referred to as digital marketing. An Information System Study Program at a Private University located in Bandung city, Indonesia implemented an increase the i...
The purpose of this study was to determine the variables that make customers feel satisfied and loyal to Local Franchise Restaurants in Indonesia. The variables studied were Green Marketing, Consumer Attitude, Digital Marketing, Customer Loyalty and Customer Satisfaction as an Intervening Variable. The sample of this s...
Background Digital technologies are important touchpoints to stimulate marketing audiences. In the field of social marketing, digital marketing is considered important, but has been mainly used to raise awareness of social causes. Focus of the Article This paper considers the conceptualization of a model to conduct the...
Digital marketingeconomics and businesssocial sciencesStages of change
null Sri Astuti · null Bela Hemalia Putri · null Firli Agustini · null Indratni Khair
In an increasingly advanced world, technology can be realized by micro, small and medium business entities (MSMEs). One of the marketing media that is currently in great demand by MSMEs to support sales and promotions is digital marketing. This progress is considered very useful as a business marketing strategy which i...
Leticia Ellen Mandú de Lima Mendes · Thales Batista De Lima · Laura Maria de Aguiar Mayer · Nívea Marcela Marques Nascimento de Macêdo
Este trabalho tem o objetivo de realizar uma Revisão Sistemática da Literatura acerca a produção nacional em Administração referente às estratégias de marketing digital na última década (2015-2024). Para tanto, aprofunda-se em sua fundamentação, as temáticas referentes ao marketing digital e as estratégias de marketing...
This paper explains about the role of Search Engine Optimisation (SEO) in digital marketing. This paper breaks the thought of people that the digital marketing simply means marketing which is done through online websites like Flipkart, Snapdeal etc. It proves that marketing has a wide scope and is just isn’t about meet...
The article explores the theoretical foundations, current state, challenges, and future prospects of applying e-digital marketing at Ukrainian enterprises under conditions of rapid digital transformation, economic turbulence, and prolonged military conflict. The relevance of the study is determined by the growing role...
аналітикаcompetitive strategysocial sciencesпідприємства України
Digital marketing has become the core means of brand promotion of modern enterprises. This article takes Florasis, a famous Chinese beauty brand, as an example to explore the multi-dimensional analysis of the impact of digital marketing on its brand. Through the specific practice of social media, content marketing and...
Digitalization through social media and the internet has altered the way marketers market their offerings and attract their customers and also the way consumers act, attend, buy and use the offerings and communications of the companies. Digitalization have revolutionized the marketing arena giving the organisations hor...
Abstract: This paper investigates the effectiveness of influencer and content marketing in the context of Indian consumers. It highlights how digital persuasion strategies—especially influencer endorsements and personalized content—affect consumer behavior, trust, and brand loyalty. Based on mixed-method data collected...
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