Buscador de Tesis y publicaciones académicas

The Effect of Digital Marketing and Knowledge Management on the Marketing Sustainability of MSMEs in Indonesia

Atika Atika

This research explores the impact of Digital Marketing and Knowledge Management on the Marketing Sustainability of Micro, Small, and Medium Enterprises (MSMEs) in Indonesia. Through empirical analysis, the study reveals significant and positive relationships between both Digital Marketing and Knowledge Management and M...

Digital e-business: business model canvas for marketing expansion feasibility in hydroponic farm

S Fathin · R Noviana

Abstract Hydroponic is an agricultural system without using soil as a planting medium. The existence of vegetable production at hydroponic farms, which has yet to be absorbed by the market, and the increase in household consumers is an opportunity to maximize the potential in marketing products to reach the B2C (Busine...

The Role of Digital Marketing in International Marketing

Etrie Septiani Lubis · Slamet Widodo

This research explores the role of digital marketing in international marketing, focusing on effective strategies, challenges, and methods of measuring success. Using a qualitative approach with literature studies from credible sources such as scientific journals, news articles, and official company websites, the data...

The Marketing Strategy of Business in the Context of Digital Transformation

Timur R. Malafeyev · Ievgeniia Iu. Misiura · Iryna V. Pyvavar · Olena D. Lytvynenko

The relevance of the study is determined by the fact that the digital transformation of the modern economy is significantly changing approaches to business management and the formation of enterprise marketing strategies. The rapid development of digital platforms, artificial intelligence, big data, omnichannel communic...

Digital Marketing and Customer Loyalty: The Mediating Role of Brand Experience

Chinonye Emmanuel Akalazu

This study investigates the effect of digital marketing on customer loyalty, with emphasis on the mediating role of brand experience in South-East Nigeria. Despite the growing adoption of digital marketing, its ability to generate sustained customer loyalty remains uncertain. Grounded in the Stimulus–Organism–Response...

Managing Human Resources in Digital Marketing

Harreet Kaur · Deepali Sodhi · Rashmi Aggarwal · Uma Shankar Yadav

Abstract This study aims to discover and carefully review the academic works pertinent to the concepts and elements of how human resources (HRs) can be managed through digital marketing and its benefits and model of implementation. The HR industry has seen digital transition businesses align their HR practices with cut...

Influencer Marketing

Wilson Ozuem · Michelle Willis

Integrasi Literasi Keuangan dan Digital Marketing terhadap Perilaku Konsumen dalam Mendorong Inklusi Keuangan untuk Mendukung Sustainable Development Goals

Muhammad Alwan Habibi Mushlih · Donal Anry Jaya Sinurat

Perkembangan teknologi digital telah mendorong perubahan dalam akses layanan keuangan serta strategi pemasaran perusahaan melalui platform digital. Dalam konteks ekonomi digital, literasi keuangan dan digital marketing menjadi faktor penting yang dapat mempengaruhi perilaku konsumen dan tingkat inklusi keuangan. Peneli...

Bridging Theory and Practice: A Mock Digital Ad Agency Approach to Enhance Student Preparedness for Immersive Digital Marketing Education

Wilkey, Christopher A · Hostetter, Austin · Wahlers, Russell

As the business world continues to evolve, the demand for skilled digital marketers is on the rise. In response to this industry need, educational institutions are tasked with developing innovative pedagogical approaches to equip students with the practical skills necessary for success in the digital marketing field. T...

Current Trends in Digital Marketing

Dr. Thagapillai L

Digital marketing has emerged as one of the most dynamic and influential domains in the modern business environment. Rapid advancements in digital technologies, widespread internet penetration, and the growing use of smartphones and social media platforms have transformed the way organizations communicate with customer...