Buscador de Tesis y publicaciones académicas

Artículo 2024 Acceso abierto Revisado por pares

Empowering MSMEs clay and doll products: Navigating digital marketing challenges in the digitization era

Muhammad Iqbal Fasa · Heni Noviarita · Leny Indahsari

The digitization era is compelling UMKM clay and doll products in the Waru sub-district, Sidoarjo Regency, to transition from traditional to digital marketing strategies. However, they encounter challenges in digital marketing due to a lack of e-commerce knowledge. To tackle this issue, community engagement activities...

• Universitas Muhammadiyah Magelang
• DOI: 10.31603/ce.10857

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Artículo 2025 Revisado por pares 1 cita

Implementasi Prinsip Hukum Ekonomi Syariah dalam Inovasi Digital Marketing di Indonesia

Muhammad Satar · Astri Cahya Rezky

Perkembangan teknologi digital telah mendorong transformasi besar dalam strategi pemasaran, termasuk di Indonesia. Digital marketing menjadi sarana yang efektif dan efisien untuk mempromosikan produk serta menjangkau konsumen secara luas. Namun, dalam konteks ekonomi Islam, penting untuk memastikan bahwa praktik digita...

economics and business social sciences

• Yayasan Vifada Cendikia Indonesia
• DOI: 10.70184/wafz1240

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Artículo 2025 Revisado por pares

The Application of Digital Experience Marketing in the Shaping of High-End Beauty Brands: A Case Study of Estee Lauder

Lin Wei

This article focuses on the application of digital experience marketing in the shaping of high-end beauty brands, and conducts in-depth research with Estee Lauder as a specific case. Firstly, the concept and characteristics of digital experience marketing were expounded, and the key elements and challenges faced in sha...

economics and business social sciences

• Academic Education Publishing House
• DOI: 10.62381/acs.gecsd2025.32

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Artículo 2026 Acceso abierto

AWARENESS OF DIGITAL MARKETING PRACTICES ON RURAL AREAS COLLEGE STUDENTS OF CHHATTISGARH

DR. MUKESH KUMAR

The term Awareness of marketing practices and perception is very important in current scenario for all. Digital Marketing is the advance form of buying and selling of goods and services through the virtual world with the use of information technology and artificial Intelligence. This studies is concerned Govt. T.C.L. P...

DIGITAL MARKETING, AWARENESS, PERCEPTION, HIGHER EDUCATION. social sciences education

• Zenodo
• English
• DOI: 10.5281/zenodo.18220663

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Artículo 2026

Digital Marketing Strategy Canvas

Seif, Mahboobeh

The proliferation of digital channels, technologies, and data has created new opportunities for business growth while simultaneously increasing the complexity of digital marketing decision-making. Despite having access to a growing range of analytical, advertising, customer relationship management, and marketing automa...

• Zenodo
• DOI: 10.5281/zenodo.23107262

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Artículo 2026 Acceso abierto Revisado por pares

IMPLEMENTATION OF DIGITAL MARKETING AS A MARKETING COMMUNICATION STRATEGY THROUGH INSTAGRAM SOCIAL MEDIA BY THE JAKARTA VESPA SCHOOL UMKM WORKSHOP

null Endang Supriyadi · null Maya Sofiana · null Syaihan Alfalah

Competition and technological development are very progressive. Micro, Small and Medium Enterprises (MSMEs) must be able to innovate with digital technology in order to compete competitively. However, not all MSMEs optimize digital technology in this case Instagram. The purpose of this study is to determine the Impleme...

• Goacademica Research and Publishing
• DOI: 10.54783/jser.v8i1.1518

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Tesis de maestría 2024 Acceso abierto

O impacto do marketing digital na promoção turística

Rocha, Bruna Filipa Almeida

O principal objetivo deste trabalho é analisar o impacto do marketing digital na promoção turística. Especificamente, procura-se compreender como as estratégias de marketing digital influenciam o comportamento dos turistas, identificando os canais mais eficazes para a promoção turística e avaliando a eficácia das difer...

Marketing Marketing mix economics and business social sciences

• Portugal
• Portuguese

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Artículo 2025 Acceso abierto Revisado por pares

Literature Review: Pengaruh Digital Marketing dan Electronic Word of Mouth (E-WOM) Terhadap Niat Beli dengan Brand Image Sebagai Variabel Mediasi

null Dwi Prasetyono Nugroho

Technological transformation in Indonesia, particularly the growth in internet users, has created significant opportunities for the implementation of digital marketing. Based on a literature review of ten journal articles, it was found that digital marketing and electronic word-of-mouth (e-WOM) play a significant role...

economics and business social sciences

• Institut Agama Islam Nasional Laa Roiba Bogor
• DOI: 10.47467/elmal.v6i9.8425

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Artículo 2022 Acceso abierto Revisado por pares

Explanatory and Descriptive Study Using Digital Marketing and Artificial Intelligence

Manoj .K · Dr Vignesh Ramamoorthy .H

Traditionally Digital Marketers were hesitant to use AI in digital marketing, but with the advancement of AI and its outcomes, AI has proven that it can and will bring dynamic changes to the marketing industry, dispelling much of the uncertainty.Digital Marketing Plan can improve from AI. AI is not around to take over...

economics and business social sciences

• Shanlax International Journals
• DOI: 10.34293/management.v9is1-mar.4900

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Artículo 2019 Acceso abierto

"The Era Of Mobile Applications In Digital Marketing Innovation"

S Sitrarasu

Today’s time of Internet has opened the gateway of tremendous digital marketing opportunities for businesses. By utilizing different channels of digital marketing, businesses cannot just share their product and services online; additionally they can gain clients for their business, entice them and can convert them to b...

economics and business social sciences Digital Marketing Mobile apps

• Zenodo
• English
• DOI: 10.5281/zenodo.2572431

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