Buscador de Tesis y publicaciones académicas

Artículo 2022 Acceso abierto Revisado por pares

Explanatory and Descriptive Study Using Digital Marketing and Artificial Intelligence

Manoj .K · Dr Vignesh Ramamoorthy .H

Traditionally Digital Marketers were hesitant to use AI in digital marketing, but with the advancement of AI and its outcomes, AI has proven that it can and will bring dynamic changes to the marketing industry, dispelling much of the uncertainty.Digital Marketing Plan can improve from AI. AI is not around to take over...

economics and business social sciences

• Shanlax International Journals
• DOI: 10.34293/management.v9is1-mar.4900

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Artículo 2019 Acceso abierto

"The Era Of Mobile Applications In Digital Marketing Innovation"

S Sitrarasu

Today’s time of Internet has opened the gateway of tremendous digital marketing opportunities for businesses. By utilizing different channels of digital marketing, businesses cannot just share their product and services online; additionally they can gain clients for their business, entice them and can convert them to b...

economics and business social sciences Digital Marketing Mobile apps

• Zenodo
• English
• DOI: 10.5281/zenodo.2572431

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Artículo 2024 Revisado por pares

A Study On Consumers Propensity for Digital Marketing Verses Traditional Marketing in The City of Amravati

Autoría no especificada

In an era characterized by rapid digital transformation, understanding consumer preferences regarding marketing channels is crucial for businesses to effectively allocate their marketing resources. Digital marketing is helping in a two-sided connection between consumers and companies. Due to advancements and improvemen...

economics and business social sciences

• REST Publisher
• DOI: 10.46632/jbab/2/1/14

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Other 2023

Challenges and Prospects of Digital Marketing in the Age of Artificial Intelligence

Mazur, N. (Nazarii)

The rise of AI has resulted in a paradigm shift in how businesses approach marketing. Traditional marketing methods are giving way to more efficient and targeted strategies enabled by AI. This paper discusses the challenges faced by digital marketers in incorporating AI and the prospects it offers for more effective ma...

Indonesia economics and business social sciences

• Indonesia
• English

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Artículo 2025 Revisado por pares

Peningkatan Keterampilan Digital Marketing dan Pembuatan Konten bagi Pengrajin Gitar Tradisional

Arif Setiawan · Hardika Dwi Hermawan · Ryan Rizki Adhisa · Pinkan Surya Amalia · y 2 más

Abstract: Â Ngrombo Village, located in Baki District, Sukoharjo Regency, is a prominent guitar craftsmanship center in Indonesia. However, local artisans face significant challenges in product marketing due to limited digital literacy and inadequate adoption of digital marketing strategies. This program aimed to enhan...

• Universitas Muhammadiyah Mataram
• DOI: 10.31764/am.v4i3.29831

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Artículo 2024 Acceso abierto Revisado por pares

The Attributes of Managing Digital and Conventional Marketing by Local Coffee Brand as Antecedent to Consumer Satisfaction

Katarina Alverisa · Muhammad Aras · Suparman Suparman · Tiara Qanitah

This article discusses the strategies for overseeing the marketing communication of a Local Coffee Brand, utilizing both digital and conventional methods. In conventional marketing, Local Coffee Brand use media promotion tools such as banners and word of mouth in their stores. However, there is a limited number of targ...

economics and business social sciences

• Ridwan Institute
• DOI: 10.46799/arl.v8i11.2534

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Artículo 2025 Revisado por pares

PENGARUH DIGITAL MARKETING, EMOTIONAL MARKETING DAN BRAND IMAGE TERHADAP LOYALITAS PELANGGAN PADA COFFEE SHOP FORE TIKALA MANADO

Sompie, Rezza · Lumanauw, Bode · Rondonuwu, Christy N.

Latar belakang penelitian didasarkan pada meningkatnya konsumsi kopi di Indonesia dan persaingan ketat di industri kedai kopi, di mana Fore Coffee menempati peringkat ketiga dalam Top Brand Award 2024-2025. Penelitian ini bertujuan untuk menganalisis pengaruh digital marketing, emotional marketing, dan brand image terh...

economics and business social sciences

• Universitas Sam Ratulangi
• English

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Artículo 2025 Revisado por pares

Impact of Digital Marketing on Brand Building with Reference to Rayat Bahra University

null Ankush Sharma

In present contemporary world, there has been a revolutionary change in the domain of Direct Marketing. The emergence of Digital Marketing (which has originated from Direct Marketing) has expanded by leaps and bounds. The scope and scale of multiple Digital Marketing strategies has surged bearing a strong impact on all...

• Science Research Society
• DOI: 10.52783/cana.v32.5601

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Artículo 2023 Acceso abierto Revisado por pares

Pemberdayaan Siswa Dalam Implementasi Digital Marketing Pada Produk Pertanian

Rahmi Nofitasari · Vista Uli Sihombing · Herlyna Novasari Siahaan

Lokasi Pengabdian Kepada Masyarakat (PKM) di SMK Delisha yang merupakan salah satu lokasi penghasil produk pertanian terbesar di Sumatera Utara dan sebagian besar anak-anak muda tersebut merupakan anak petani. Namun belakangan ini disinyalir bahwa anak-anak muda di tingkat sekolah tersebut tidak banyak yang termotivasi...

economics and business social sciences

• IntSys Research
• DOI: 10.62411/ja.v6i3.1598

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Artículo 2021 Acceso abierto Revisado por pares

Peningkatan Minat Digital Marketing Bagi Siswa SMK Teknologi Karawang Melalui Pelatihan Adobe Photoshop

Lila Setiyani · Femmy Effendy · Jajang Jajang · R. Mega Yulianto

Edukasi tentang digital marketing pada tingkat Sekolah Menengah Kejuruan(SMK) sangat penting. Mengingat, SMK difokuskan untuk siap kerja dan berwirausaha. Dengan memberikan edukasi digital marketing akan meningkatkan pemahaman serta kompetensi, sehingga siswa dapat siap terjun di masyarakat. Dalam konsep digital market...

social sciences history and archaeology humanities and the arts law

• STMIK Rosma
• DOI: 10.35969/abdimas.v1i1.90

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