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Ajuma Ann Daniel · Ibrahim Shaba Yahaya · Abdulraheem Muhammed Shaibu · Enejoh Timothy Omejeh · y 1 más
Digital marketing has become increasingly important to the competitiveness and sustainability of small-scale businesses in Nigeria. However, the existing literature remains fragmented, with many studies treating the adoption of social media or other digital tools as evidence of effective digital marketing without adequ...
Digital marketing has become a key component of modern business strategies, particularly for startups facing intense competition and challenges in establishing a strong market presence. This research aims to explore how digital marketing strategies can contribute to the growth and competitiveness of modern businesses,...
null Ansir Launtu · null Siti Nurhayati · null Muh. Abduh Anwar · null Klemens Mere · y 1 más
The digital landscape in Indonesia has undergone significant transformations, reshaping marketing strategies, presenting challenges, and unveiling new opportunities for businesses. This article conducts a comprehensive literature review spanning from 2019 to explore the dynamics of digital marketing transformation in I...
In modern conditions of information society development and globalization, means and directions of influence on existing and potential consumers change exceptionally quickly. One of the most effective and successful tools for influencing the company's target audience is digital marketing technologies, which can collect...
Sophistication in the field of information technology today can divert marketing trends that were previously traditional and are now turning to digital marketing. Marketing that utilizes advances in digital technology has a trending language, namely Digital Marketing or Digital Marketing. Digital Marketing is carried o...
Digital Marketing, E-Commerce, Social Media, Promotion.economics and businesssocial sciences
In the 21st century, sustainability has become a critical global concern due to the increasing impact of human activities on the environment, society, and economic systems. Issues such as climate change, pollution, depletion of natural resources, and social inequality have made it necessary for businesses to adopt sust...
Kristiana, K. (Kristiana) · Fietroh, M. N. (Muhammad)
This research is the result of descriptive qualitative research which aims to answer how the implementation of digital marketing strategies in improving company performance is carried out by the Semeloto.id company in marketing or promotion through digital marketing to attract consumers who actively use social media. T...
Indonesiaeconomics and businesssocial sciencesDigital Marketing and Company Performance
Digital marketing is seen as the best media as the most effective and efficient means of promotion and is able to increase sales volume significantly in business development. The purpose of this study is to describe digital marketing strategies in order to develop Erna Sari Catering business. The research method used i...
Digital marketing has changed the way businesses run and engages customers in budget-friendly ways. Numerous research has shown how digital marketing is beneficial for small businesses, but limited studies have been undertaken to investigate specific small bakeries owned by female entrepreneurs. This study assesses how...
social mediaeconomics and businesssocial sciencesmarketing
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