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Digital transformation has revolutionized marketing, redefining how businesses engage with consumers. The shift from traditional marketing to digital strategies has been driven by technological advancements, data analytics, artificial intelligence, and automation. This paper explores the impact of digital transformatio...
MarketingFOS: Economics and businessArtificial intelligenceeconomics and business
This study aims to identify the most effective trends in digital marketing being analyzed and practiced in Bangladesh's industry, based on ROI, engagement rate, conversion rate, and other digital metrics. Upon identifying the most compelling trends and practices, the study also seeks to explain why businesses in Bangla...
{"references": ["Veber, L. (2010). Effective marketing on the Internet. Social networks, blogs, Twitter and other web promotion tools. Moskva: MIF [in Russian].", "The World Economic Forum \"Development, deterministic data: the ways of progress\" (2015). Retrieved from: http://www3.weforum.org/docs/WEFUSA_DataDrivenDev...
9. Industry and infrastructurethe fourth industrial revolutiondigital marketingthe cognitive economy
Enterprises have embraced digital marketing as a strategic response to the growing number of consumers on the internet, with the aim of improving their performance. This study aims to deal with the inclinations and reactions of consumers toward a range of digital marketing techniques. The review of existing literature...
This is a project-based thesis for a Finnish-based clothing rental company, Vaatepuu Oy. The project objective was to improve their current online presence and present different ways to optimise their current digital marketing practices. This digital marketing plan's ultimate goal is to increase brand awareness and loy...
communicationsocial mediaeconomics and businesssocial sciences
This paper discusses the application of conventional concept of services marketing in digital library in modern era. The aim of this study to attempt to correlate marketing as a concept to the provision of digital library services. The unique characteristics of information products may demand a new approach to marketin...
Information ServicesDigital Librarysocial sciencesother social sciences
The scheme of a research model for measuring the impact of digital marketing tools on the reputation of small and medium-sized businesses in the digital environment of the Donetsk People’s Republic has been developed, which is based on epistemological principles and allows taking into account the methodological field o...
Abstract: Integrating traditional and digital marketing approaches provides several advantages for businesses aiming to create a comprehensive marketing strategy. By using a consistent message and visual identity across all channels, businesses can create a strong and memorable brand. Digital campaigns allow you to rea...
Ina Namora Putri Siregar · Devi Alvionita Alindra · Winda Sri Astuti Doloksaribu · Maisara Batubara · y 2 más
Marketing techniques are now developing very rapidly, these marketing techniques are now called Digital Marketing. Digital Marketing has increased and has begun to compete with the existence of traditional marketing techniques. Digital marketing is considered more effective because it can reach a wider market and allow...
This study aims to analyze the influence of digital marketing, social media, and influencer marketing on brand awareness of MSME products. The background of this study is based on the low level of brand awareness, which remains a major challenge in developing the competitiveness of MSMEs, especially in non-metropolitan...
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