Buscador de Tesis y publicaciones académicas

THE USE OF DIGITAL TECHNOLOGIES IN THE DEVELOPMENT OF A STRATEGY FOR THE PROMOTION OF SERVICES AT THE ENTERPRISE

О. Romaschenko

The article is devoted to the problems of using digital means of dissemination of information to promote goods and services. The purpose of the article is to analyze the nature and specific features of Digital marketing in developing a comprehensive promotion strategy. The essence and importance of the means of promoti...

Aligning Digital Marketing With Business Strategy

A. Karim Feroz · Gohar F. Khan · Marshall Sponder

Digital Marketing vs. Traditional Marketing: A Comparison

Diego Adolfo Carrasco Gubernatis

Strategi Pemasaran Digital untuk Meningkatkan Jumlah Nasabah Tabungan SIMPEL Sesuai Etika Syariah (Studi Kasus pada Bank Muamalat Indonesia Cabang Pembantu Payakumbuh)

Khairina Khairina

Research on marketing strategies in the Islamic banking sector has become a focus in various previous studies; however, research that specifically discusses the gap in the use of digital marketing to increase the number of Simpanan Pelajar (SimPel) savings customers remains limited. This study aims to analyze digital m...

The influence of digital marketing and Islamic marketing on purchasing decisions of Muslim fashion

Laila Nur Aini · Abdul Wadud Nafis · Khamdan Rifa’i

IntroductionToday, the business world is experiencing rapid development and change every year. Many businesses have begun implementing Islamic marketing strategies to promote their products. Additionally, digital marketing has become popular among business practitioners conducting buying and selling activities. This st...

MARKET ETHICS IN THE DIGITAL ERA: A CRITICAL REVIEW OF MSME MARKETING STRATEGIES AND THE CHALLENGES OF THE PLATFORM ECONOMY THE TITLE IS BRIEF, CLEAR, AND EXPLICIT

Muh. Husriadi

The development of the platform economy has transformed MSME marketing strategies, but platform dominance often limits the freedom of MSMEs to implement digital marketing ethics. This study aims to examine ethical awareness, ethical challenges, and interactions among coffee MSMEs. Shops with a platform economy in digit...

Pemanfaatan Digital Marketing dalam Pengembangan Usaha Bagi UMKM di Kecamatan Kraksaan Kabupaten Probolinggo

Hamamia Hafsawati

Entering the digital era that changes the pattern of life, the use of technology has become commonplace and is a daily necessity in carrying out activities including the business world. The development and mastery of digital marketing is one of the most effective product marketing strategies in the current digitalizati...

Pengaruh Digital Marketing Terhadap Brand Awareness:

Ira Dwi Mayangsari · Dhea Listiana Syam

Nowadays the era of information technology makes many things easy to do in the digital world, including in marketing products and searching for products. Digital marketing can be used as the main option in supporting business activities for business people. Social media is used by consumers to find information about a...

A Literature Review: Digital Marketing Trends in Indonesia During the COVID-19 Pandemic

Nabila Astari

This study is about the current trend and upcoming future trends in digital marketing. They used secondary data, a literature review based on current literature, and studies about what is currently happening in the business world. Other sources are used in this study, such as articles, research, reports, news, website,...

Agro-entrepreneurs Digital Marketing Awareness Program Among Youth of Kuala Penyu Sabah, Malaysia

null Mat Salleh Ayub · null Suddin Lada · null Arif Kamisan Pusiran

Purpose - The Community Project’s major goal is to increase awareness of the importance of agriculture-based entrepreneurship (Agro-entrepreneurship). The initiative also aims to foster entrepreneurship among local Sabahan, especially in digital marketing technology. Methods – Conducting workshops and training sessions...